Full Tilt, PokerStars merger coming next week

Full Tilt, PokerStars merger coming next week

Monday, May 9, 2016 Totally Gaming
Full Tilt's players will be migrated to PokerStars' platform

Full Tilt will continue to operate as a separate brand after its liquidity is merged next week with PokerStars, Amaya, the owner of both companies, has confirmed.

In a statement, Amaya said the pools of both its poker operators will be combined on May 17, with Full Tilt players migrated to its rival’s platform. Amaya, which first announced the merger in February, paid CAN$4.9bn (€3.3bn/$3.7bn) for both operators when it purchased Rational Group in 2014.

Players will have one account for both brands, so play on both sites will be aggregated in calculating VIP benefits.

The revenue impact of the move for Amaya is likely to be a minor positive, through cost savings relating to the merging of platforms. Adding Full Tilt’s customers to the PokerStars’ player pool will make little difference to the liquidity at PokerStars games, but it will give Full Tilt players access to a wider range of poker games and sports betting, and much larger guaranteed prize pools.

"In coming days, Full Tilt players will be emailed direct and personal information on how this will affect them specifically, which depends on a variety of factors including their jurisdiction and the status of their PokerStars account (if any),” said Michael Josem, head of public relations at PokerStars and Full Tilt.

According to PokerScout, PokerStars is the world’s most popular poker site, with a seven-day moving average of 12,500 occupied seats at its cash game tables. Full Tilt currently sits at 14th position in the global cash game rankings with a seven-day average of just 575.

TotallyGaming.com: "With its platform now considered outdated, and its customer data no longer of great significance for Amaya, this merger seems like a smart move. It remains to be seen if Full Tilt has a viable long-term future as it attracts just a fraction of its mighty rival's activity."

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