Is fixed cost the future of gaming software supply?

Is fixed cost the future of gaming software supply?

Friday, June 17, 2016 Totally Gaming
Tony Plaskow has become commercial director at Black Cow Technology

Industry veteran Tony Plaskow wants to change the way gaming companies work with software suppliers after joining Black Cow Technology as commercial director.

Plaskow, the co-founder of pioneering betting aggregator EasyOdds back in the late 1990s, will lead the team that takes the company’s innovative Open Gaming Architecture (OGA) ‘game server construction kit’ to market. The platform was created to allow free development of games against a stable framework, can connect to multiple hosts through multiple wallet technologies and is already certified for use in regulated jurisdictions.

Black Cow was set up by founder and chief executive Max Francis in 2013, and Plaskow told TotallyGaming.com that its OGA offers a number of significant opportunities for both operators and suppliers.

“The key benefits revolve around the ease and efficiency with which all casino game types can be built, from slots to instants, table games to virtuals,” Plaskow said.

“We are currently seeing multiple game developers build high-quality games in a matter of weeks. With a full GDK, OGA empowers operators and suppliers to agree games delivery roadmaps and timelines which can actually be achieved. Commercially, it also cuts out the need to pay third party platforms any fees for delivering content as the operator now controls its own game server, and Black Cow only charges fixed monthly fees.

“I am thrilled to be joining Black Cow. I’ve known Max for a long time and I firmly believe he has created the best game server software software in the industry. It is a company with immense potential, and I am looking forward to putting my focus towards its development.”

Since setting up EasyOdds, Plaskow has held senior positions at St Minver, Bally Technologies and IGT. Plaskow also launched his own consultancy business in 2014, during which time his clients included News UK, Inchinn, ColossusBets, Gamblit Gaming and Link2Win.

Looking ahead to his new role, Plaskow added: “My primary focus is looking to bring new partners to the business. That means operators looking to control their games roadmaps - for bespoke games primarily - and games developers who need a way to distribute their content to operators. We are in the process of signing up our first partner currently so watch this space.

“Alongside that we are hoping to change the way gaming companies work with software suppliers. Commercially that means offering fixed monthly fees as opposed to revenue share and, operationally, our software is structured so that it effectively becomes the operator or supplier’s own game server. OGA is a software framework that is described as an ‘RGS construction kit’ so that our partners get what they actually need rather than what we think they want.”

TotallyGaming.com says: “Black Cow has a product that will be of great interest to all types of companies within the gaming sector, and with Plaskow on board, they have an experienced operator to reach out to the industry.”

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