EveryMatrix enhances Asia focus

EveryMatrix enhances Asia focus

Wednesday, March 30, 2016 Totally Gaming

EveryMatrix has enhanced its focus on the Asian market by offering its PartnerMatrix affiliate and agent system as a standalone white label product to operators targeting the region.

PartnerMatrix allows affiliates to operate as agents, with the ability to transfer money to specific players, place a bet in the system or place a bet on behalf of a player whilst at the same time operating as affiliates.

Levon Nikoghosyan, the CEO of PartnerMatrix, said that the Asian iGaming industry is “recognised for its confidence” in the agent affiliate system.

“Through PartnerMatrix, EveryMatrix becomes the first company to offer a standalone agent system for iGaming companies by delivering a flexible platform that can be integrated with both operators and providers,” Nikoghosyan added. “Furthermore, PartnerMatrix can be included by other providers into their platform offering alongside their own gaming products.”

According to EveryMatrix, the system allows for the use of a single system to track everything, rather than changing the affiliate and agent systems to track the same type of data.

PartnerMatrix will also help operators to manage their own affiliate programmes while having access to real-time reports on registration, overall earnings, commissions and promotional materials.

EveryMatrix said that once the operator creates the necessary connections through APIs, it takes two weeks for PartnerMatrix to launch the new affiliate system.

TotallyGaming.com says:

PartnerMatrix claims to be the first platform to provide a standalone affiliate and agent system, and Asia provides significant growth opportunities to operators. However, EveryMatrix has stressed that PartnerMatrix is an ever-evolving solution that is “under constant improvement”, so further upgrades can be expected in the coming months.

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