DFS a tool for player engagement

DFS a tool for player engagement

Friday, January 27, 2017 Posted by Andy McCarron
Oulala believes igaming operators can harness the popularity of football too

Daily fantasy sports (DFS) platform provider Oulala.com will be attending this year's ICE Totally Gaming with a clear goal - that is to convince new iGaming operators to jump onto the DFS bandwagon. 

Oulala managing director Benjamin Carlotti explained: ''ICE is the largest and most comprehensive B2B gaming event and should not be missed by anyone in our industry. It is very important for us to attend events like ICE as it gives us an opportunity to spread the word about our young sector and evangelise people about the 'next big thing' arriving on the European market.

"We are, of course, looking forward to talking to anyone who wants to invest in the future by joining the fantasy football revolution.''

Oulala changed tact in 2016 and switched to a strictly B2B philosophy. The end of the year also ended in celebration with the company picking up the 'Best Fantasy Sports Product' gong at the SBC Awards in December. 

Carlotti will be accompanied by Oulala CEO Valery Bollier, who will have his moment in the spotlight at the main venue after being selected as one of the five finalists of the ICE VOX Prophets challenge.

As part of the ICE VOX Happy Hour drinks, the five ICE VOX Prophets will be invited to gaze into the 'bet-markets crystal ball' for five minutes each and predict the future of betting markets in front of the live audience. This will be followed by a round of questions with a panel of commentators, followed by an audience vote in order to decide the 2017 ICE VOX Prophet.

Bollier will be presenting a topic titled: 'DFS – Will iGaming follow the Kodak or the Fuji example?'. The Prophet Session will take place on Wednesday between 4pm and 5pm in the Platinum Suites.

Furthermore, on Wednesday Bollier will also be a panellist on ''Talking Heads: Are casino games less attractive to future generations?''. He will be talking about why iGaming operators should adapt to meet the needs of millennials.

He told TotallyGaming.com: "Whenever there is a revolution, whether it is led by technology or by customers, most actors cannot find the strength to reinvent themselves. They depend instead on the expectation that they will have time to adapt slowly to the new reality. Unfortunately for them, this almost always ends in catastrophe.

"Young customers, not limited to solely millennials, have been raised playing skill games on their game consoles as well as having constant social interaction on their cell phones. Once they reach adulthood, they simply want to play skill and social games. To put it another way, they are willing to play in a very different way from their parents and older generations.

"The idea that by “gamifying” casino and other traditional games will mean our sector will respond to their new needs is definitely a "Kodak" answer. The iGaming sector needs to acknowledge the change in paradigm and adapt to the new incoming reality. In order to do so, they will need to offer a very different type of game. DFS is of course one of them, and we, at Oulala, are offering a turnkey/API solution to any operators interested in DFS based on European football. However, DFS is not the only option, since one may opt for ESports, VR, monetised video games and so on. iGaming operators need to fully reorganise their offer in order to grow within the next decade."

Totally Gaming says: It's a crunch year for most DFS operations in the space to demonstrate that the sector can deliver rather than just offer promise. We all know the sector's ability to talk a good game, just look at the fundraising achievements of FanDuel and DraftKings before they merged, but now it's time for delivery. Oulala believes it has the reach to be able to do so.

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