DFS operator Oulala transfers from social to real-money market

DFS operator Oulala transfers from social to real-money market

Wednesday, October 14, 2015 Totally Gaming
CEO Valery Bollier is confident of success in the paid-for sector

Fantasy football operator Oulala is aiming for success in the real-money sector after signing up social gamers from almost every country in the world in the last two years.

Oulala, which claims to have the most realistic scoring system in the sector, was founded in 2013 and offers gamers the chance to build their squad from 80 teams in four major European leagues.

Oulala, which also says it is the first operator to offer users the opportunity to make changes in 'real time’, is now hoping to build on its free gaming success after launching real-money competitions.

Founder and chief executive Valery Bollier told TotallyGaming.com: “We launched the beta version of Oulala in English and in French, but the game quickly got viral and we now have more than 16,000 free users from all over the world.

“It is strange for us but when you look at our Google Analytics world map, there are fewer than 20 countries in the world where we do not have any clients.

“It is way too early to talk about success for our monetised version, but after a month, it seems that the ‘Oulaladdicts’ – which some of our customers call themselves - are loving it.”

Launched by Malta-based entrepreneurs Bollier and Benjamin Carlotti, Oulala has secured more than £1.5m (€2.02m/$2.31m) in investment to date from business organisations and business angels including the Maltese Ministry of Economy and Google. It said it is now set to close on a further £7m round of investment within the next 12 months.

Investor Graham Martin said: “The Oulala team have developed the next stage in fantasy sports entertainment so it was without hesitation for us to invest in this business, particularly given their leadership and that they are experienced innovators in our sector.

“Furthermore we expect to be launching Oulala Australasia before the New Year in conjunction with various existing Asian media partners.”

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