Case Study: European Gaming Studios on going live in Belgium

Case Study: European Gaming Studios on going live in Belgium

Monday, February 16, 2015

Earlier this year, the national regulator ruled that online operators offering live dealer games must have originated in the country and must be broadcasting services from within Belgium’s borders. While this instruction has proved problematic for some operators, others have developed innovative ways to offer such services in the country legally.

European Gaming Studios (EGS) is a tripartite partnership between Brussels-based gaming provider GAA, which is part of the Golden Palace Group, Israeli live dealer technology specialist Ezugi, and Dutch gaming-focused investment company Gaming Ventures.

The partnership will offer a fully localised live dealer games solution to the regulated Belgian online market from studios in Brussels for both A+ and B+ category licence holders. The new GoldenPalace.be website is due to go live in the country early next month.

Frederic Francois, general business unit manager of the new Goldenpalace.be website, told TotallyGaming.com about the process.

Background:

Last year, GAA, which is part of the Golden Palace Group, owner of almost 40 B licenses and one of Belgium’s biggest players offering online gaming services in conjunction with Ezugi and Gaming Ventures, spoke about the possibility to launch a fully localised live dealer service in the Belgian market.

With the Golden Palace Group being at the forefront of localised products in Belgium for the last 50 years, that made a lot of sense. We studied the launch of live dealer games from Brussels, taking all legal and market requirements into consideration. With classic and automated live roulette, blackjack and Sic Bo, we can address both B+ and A+ licensees, which is unique.

In addition, we will launch a new live slot at ICE that is exclusive to this partnership.

Strategy:

The technical and operational expertise of Ezugi and Gaming Ventures was paired with the strong team at the headquarters of Golden Palace in Brussels, led by Frederic Francois, formerly of Betfair and Full Tilt.

We are now ready to deliver the B2B service to A+ and B+ licence holders in the Belgian market, something that the regulator has now made compulsory for the local market. The services launches at ICE in London.

Challenges:

The challenge was, to deliver a fully localised service in French and Dutch with international quality. We also needed to keep a tight control on cost, as local costs for staff are considerable while still being competitive in the marketplace. We achieved this through on ongoing and transparent cooperation.

End Result:

We learnt that we could deliver a quality product for a good market price. We are proud to say this is the first service that will launch in this field in the Belgian market, just in time for operators to satisfy the requirement for live dealer providers by the Belgian Gaming Commission to originate the service from Belgium soil.

For Belgium customers, the live games can be played at the website of GoldenPalace.be early February, with other operators to follow later in February. Other interested parties can receive a demonstration from Ezugi at booth N7-212 at the ICE show.

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