Career profile: Daniel Eskola, Head of Gaming, Unibet

Career profile: Daniel Eskola, Head of Gaming, Unibet

Wednesday, March 11, 2015

CV:

Name: Daniel Eskola

Residence: London

Date of birth: 26th June 1980

Education: Master of Business and Administration, Uppsala University, Sweden

 

INSIGHT:

TotallyGaming.com: How did you come to be in the gaming industry?

Daniel Eskola: “My passion for gambling started at an early age with mainly playing poker and combo bets in sports betting. My original plan was to become a stockbroker while at university, which happened to coincide with the big booming poker market.

“So I made a conscious choice and I elected to write my thesis for Nordicbet on the Swedish Gambling market, with the main question being why the monopoly held such a large market share despite offshore operators offering a superior product.

“Towards the end of my studies at Uppsala, I noticed an advert for a summer job working with poker and applied for it in the spring. It was meant to be a temporary job lasting for five weeks, but since that first day I have now worked close to 10 years in the industry.”

TotallyGaming.com: What have been the key moments in the progression of your career?

DE: “In the beginning of my career I was mainly focused on poker and the marketing side of the business, working in Malta. During those first years I realised I was actually more interested in working on the product development side, and fortunately I was offered Entraction’s Head of Poker role back in Sweden.

“At that time, the Entraction network had a seven-day average of about 500 players. Within two years, myself and the team managed to grow the poker business to over 1,800. After this success I was appointed Head of Product for all the gaming verticals.

“After working five years at Entraction, I got a call from a headhunter about joining Unibet, a Swedish company I knew well. It felt like a good career move to make a change and take on new challenges on the B2C side. At Unibet I got the opportunity to take on the gaming side of the business, which has had nice growth over the last few years.”

TotallyGaming.com: How have you handled the increase in responsibilities during your career?

DE: “To be honest, I still remember the feeling of initial dread when taking over as Head of Poker at Entraction with a lot of responsibility and staff. The skill of managing people has come naturally and I believe in a friendly and approachable environment.

“Regarding expectations, being passionate about gambling and winning, it translates over to the work life as well. Always trying to find ways of improving for a chance to win, an example would be the poker business at Unibet which struggled for many years. Here Unibet took a gamble on trying something new and it has been a success so far.”

TotallyGaming.com: What is the most satisfying part of your job?

DE: “Working with something that you are passionate about becomes very satisfying in itself. Combine that with a young industry as online gambling is, with new ideas and challenges coming constantly, it becomes extremely satisfying for me to work with.”

TotallyGaming.com: Do you expect to stay in the gaming industry?

DE: “I definitely see myself staying in the industry for many years to come, though of course there are other industries that have their appeal as well. As long as I find it this enjoyable I will stay within the industry.”

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