sharpens focus on primary brands sharpens focus on primary brands

Tuesday, May 26, 2015 set to close down

Speculation over the future of and its various brands continues to grow after the online gaming operator announced that it is to close down its internet poker service.

Currently live in various regulated European markets, the brand will cease operations on June 3. The operator said that the decision would allow it to focus on its primary PartyPoker and Bwin Poker brands.

However, the move comes a time when the future of the company is up in the air due to takeover offers from 888 and a joint bid from GVC Holdings and Amaya Gaming. Analysts expect all or at least parts of the business to be sold off in the near future. was also recently hit by year-on-year revenue losses for the opening three months of this year. Some analysts have suggested that the closure of the service is an effort by the firm to help cut losses and focus efforts on boosting business across its other brands.

In an email to customers, did not go into extensive detail about the closure, but it did promise players that they would be able to withdraw any remaining funds from their accounts for at least three months from June 3. The operator also said that there were no plans to re-launch the service at a later date. 

“ has made the decision to focus our online poker efforts entirely on our lead brands: PartyPoker and Bwin Poker,” the operator said in the email to customers. “This has resulted in the decision to close our site.

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