Building a client Beehive: Data specialist strikes B2B Delasport deal

Building a client Beehive: Data specialist strikes B2B Delasport deal

Tuesday, September 12, 2017 Posted by Luke Massey
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Delasport is another ‘significant’ B2B client for the Beehive network

Data driven specialist Beehive believes that its track record of “delivering a world-class marketing platform” helped it to secure a ‘significant’ B2B deal with Delasport.

Beehive will supply Delasport, the sportsbook provider for 18bet.com, with a marketing platform which includes its latest innovation Beehive Canvas, a player journey planner and Beehive Chatbot that enables operators to engage with players via Facebook Messenger.

The Beehive platform offers a ‘one-stop-solution’ for iGaming marketers that clusters players before targeting them through an omni-channel campaign management engine.

Adi Dagan, CEO at Beehive, told TotallyGaming.com: “Delasport was looking for a data-driven platform that can deliver optimised marketing to its partners.

“Beehive has a proven track record of delivering a world-class marketing platform to both sportsbooks and B2B turnkey providers, so we were the logical choice.

“The Beehive platform is focused on delivering tangible results to the bottom line via a host of intuitive features. We continue to build upon the platform with the very latest in cutting edge technology, particularly in the field of artificial intelligence, and Delasport will also have access to these tools as they are developed.”

Totally Gaming says: Founded in Tel Aviv in 2010, Beehive has become a leading provider to operators and suppliers with a marketing platform which includes tools to analyse, optimize, and monetise players. Delasport is the latest addition to a growing client list that already features the likes of Ladbrokes, Playtech and Microgame.

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