Branded betting: Arland and Tiplix launch MyTeam.bet

Branded betting: Arland and Tiplix launch MyTeam.bet

Friday, June 2, 2017 Posted by James Walker
MyTeam.bet allows fans to support their team through a revenue-sharing programme

It’s now easier than ever for German football clubs to launch their own sports betting platform, following the launch of MyTeam.bet.

The new online and mobile sports betting solution has been developed by omni-channel technology provider, Arland, and betting operator, Tiplix, which holds the necessary gaming authorisations to operate in the German market.

In addition to helping football clubs to establish their own branded sports betting website quickly and easily, MyTeam.bet allows fans to support their team through an innovative revenue-sharing programme.

“Instead of betting at a random sportsbook, fans can now enjoy the excitement of sports betting on a very reliable system that also supports their clubs directly by giving them access to a new revenue stream with no risk involved,” Felipe Andrade, managing director of Austria-based Arland, told TotallyGaming.com.

“MyTeam.bet represents a unique opportunity for brand engagement, both online and offline. As technology provider for MyTeam.bet, Arland is prepared for strong growth over the next 12 months, amid the internationalisation of the project.”

Establishing what Arland and Tiplix call a “win-win relationship” between fans and their respective sports clubs, the solution enhances the entertainment aspect of betting. Fans can bet on a site in the exclusive design of their favourite team, as well as finding news surrounding the club.

Last month, Arland announced that OFC Kickers became the first German club to utilise the MyTeam.bet solution. At ofc.tiplix.com, fans of the Regionalliga Südwest team can now bet on more than 200,000 sporting events.

“As the technology provider, we have special interest in the feedback related to the usability of the betting platform – and fans are accepting the concept with a lot of enthusiasm,” Andrade said.

Totally Gaming says: According to Arland, more clubs are already in the process of following in OFC Kickers footsteps by integrating the MyTeam.bet product. The platform is not only limited to football, however, and we can no doubt expect associations from a range of sports to adopt the solution over the coming months.

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