BetVictor nets Chelsea deal

BetVictor nets Chelsea deal

Tuesday, June 23, 2015
Chelsea's Christian Purslow has welcomed the BetVictor partnership

BetVictor has pulled off a major coup after becoming the official betting partner of Chelsea, champion of the English Premier League top-tier football competition.

The bookmaker said the partnership would result in them creating unique offers and markets for Chelsea, as well as BetVictor's branding being featured throughout the club's Stamford Bridge ground.

The company has wasted no time in pushing its new partnership, with its website’s homepage featuring a photograph of Chelsea players, the club’s crest and a special offer on bets relating to the west London club.

“We are delighted to announce our partnership as the global betting partner of the Premier League champions,” BetVictor chief executive Andreas Meinrad said. “Chelsea is the perfect fit to meet our needs as we continue to grow.”

The news is something of a surprise as Chelsea signed a two-and-a-half-year deal in January 2014 which made sportsbook Coral its ‘European online betting partner’ until the end of the 2015-16 season. Neither Chelsea nor Coral would comment to TotallyGaming.com about their deal today (Tuesday).

BetVictor, formerly Victor Chandler and owned by Michael Tabor since last year, is believed to turn over in excess of £1bn (€1.4bn/$1.6bn) and has over 500,000 customers.

BetVictor, which already operates in more than 160 countries, believes the deal will increase its visibility internationally and said it plans to feature a variety of joint social media and digital campaigns throughout the football season.

Chelsea’s main Premier League rivals also have official betting partners, with Liverpool linking with Betfair, Manchester United with Bwin.party and Arsenal with Bodog and Paddy Power. 

Speaking about the BetVictor deal, Chelsea managing director Christian Purslow added: “We are delighted to welcome BetVictor into the Chelsea family, and look forward to working alongside one of the biggest names in global betting.

“BetVictor is a market leader and I am sure Chelsea supporters will be able to benefit from this new partnership in the coming year.”

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