BetVictor names bwin.party’s Meinrad as new CEO

BetVictor names bwin.party’s Meinrad as new CEO

Thursday, November 13, 2014

Online gaming and sports betting company BetVictor has appointed Andres Meinrad, formerly of rival operator bwin.party, as its new chief executive.

Meinrad will start in his new role on February 1.

Meinrad will join BetVictor after having spent six years with bwin.party, a spell during which he served as chief marketing officer and most recently chief commercial officer. He also played a role in the merger and subsequent integration process with PartyGaming.

Prior to joining bwin.party, he spent five years with energy drinks company Red Bull and also held a senior role with global sportswear giant Nike. Meinrad has also enjoyed spells with Value Retail and Wolford.

“I am extremely excited to be joining BetVictor,” Meinrad said. “It is a great brand with a very good reputation among its users and with a fantastic opportunity for growth in the future given the investment and strategic vision of the owner.

“I am sure that my experience in the sector as well as outside of the industry, coupled with my passion for sports and betting, will help us fulfil the untapped potential of the business.”

Racecourse owner Michael Tabor, who assumed ownership of BetVictor after acquiring the company in May of this year, said that he is confident that Meinrad will help the operator to achieve further growth.

Tabor added: “Since acquiring BetVictor in May, we have been looking for a world-class executive to lead the business. Andreas is an outstanding operator with a proven track record of success who will bring a wealth of global brand experience to BetVictor.”

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