Better Collective continues acquisition led expansion in Romania

Better Collective continues acquisition led expansion in Romania

Friday, November 3, 2017 Posted by Craig Davies
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PariuriX become latest company to be acquired

Better Collective, the developer of digital platforms for bookmaker information, iGaming communities, and betting tips, is to continue its acquisition led expansion strategy.

Michal Kopec, head of M&A at Better Collective, has told TotallyGaming.com of his brands strategy and how important it is to continue down the same path: “Looking at the industry where on one hand, you have ongoing consolidation, and on the other hand, you have operators closing down affiliate programmes like Skybet, it's essential for us to continue our growth and strengthening our position as a leading affiliate.

“Our acquisitions up to date are performing very well, confirming that our strategy is working out. We are committed to further growth and have no plans of slowing down with M&A activity.”

This follows the acquisition of PariuriX, a sports betting focussed Romanian brand with a large iGaming community in the country, and a license also being obtained in the Southeastern European country.

Kopec added: “This acquisition gives Better Collective a leading position in a regulated Romanian market. Romania might not be our strongest market, especially with other big acquisitions we've made earlier in the year; still, expansion into a growing and regulated market represents an important strategic development and a step in right direction.”

The acquisition of PariuriX follows recent similar expansions into Germany, France and the United Kingdom, with WettPortal.com, Pull Media and CasinoLounge.co.uk respectively.

Totally Gaming says: Better Collective’s strategy of obtaining established platforms as they grow into new markets is one that is clearly paying dividends.  With Kopec stating that the brands mergers and acquisition strategy is not going to slow down, keep your eyes peeled for further expansion in the near future.

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