Beehive's new intelligence tool can turn "data into dollars"

Beehive's new intelligence tool can turn "data into dollars"

Tuesday, October 24, 2017 Posted by Craig Davies
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'Pulse' is aimed at transforming big data analysis

Beehive, the data marketing specialist, has launched ‘Pulse,’ a new igaming product aimed at transforming how operators analyse big data.

Adi Dagan, Beehive founder and CEO, has been praising the new tool, and told TotallyGaming.com how essential it is to ensure data is utilised to its maximum: “It’s no exaggeration, in an ultra-competitive industry, to say that it is nothing less than critical. We’ve been talking about data for years, but it is not about collecting as much as you can and allowing dust to settle on it in the corner.  It is about using the data to transform your business.

“It also provides operators with the ability to respond to any new trend across the industry, giving them the flexibility to adapt. It gives them insight into what’s happening, but also what’s coming.”

Pulse is the result of years of work with iGaming teams globally, and provides operators with powerful new business intelligence (BI) tools.

In addition it will also provide analysts with increased ‘drill-down’ capabilities, and feature dedicated dashboards for product, payments, conversion, retention and marketing activities.

Speaking of the benefits of Beehive’s new product, and the impact it will have on the industry, Dagan added: “Pulse is about understanding an operator’s daily KPIs following many years of monitoring and measuring, then lighting the way when it comes to use the data to determine business performance.

“What it then gives them is off-the-shelf tools that can add value very quickly. It gives any organisation who uses it a single, clear, and most importantly, actionable view of the business.

“Everyone knows about big data, everyone wants to use that big data. This is the solution that turns data into dollars.”

Totally Gaming says: This new tool is big step forward for how big data is analysed, and marks another positive move for Beehive after several additions to its client list. Beehive will be at EiG Berlin (October 30 - November 1), where you can learn more about Pulse and other Beehive products.

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