Australia a 'highly promising' market for DFS

Australia a 'highly promising' market for DFS

Tuesday, July 26, 2016 Posted by Andy McCarron
Oulala CEO Valery Bollier says Australia is 'highly promising'

Fantasy sports operator Oulala has big hopes for the product in Australia after the firm announced plans to launch its monetised platform for Australasia and the Indian subcontinent at the beginning of the new football season.

Oulala CEO Valery Bollier told TotallyGaming.com: “With football being one of the fastest growing sports and European leagues having massive fan support over there, the potential of the Australian market is highly promising.”

The latest expansion of the European daily fantasy football site is a white label agreement between OulalaGames and Cardinal House Group, the Australian registered B2B and B2C provider of online social gaming products and real money gambling platforms.

Bollier added: “At Oulala, we are excited to offer our platform to football lovers in India, Australia and other nearby countries. This is the next logical step for us in pursuing our mission to become the leading global Daily Fantasy network for football.

"Oulala's main activity is to offer its Fantasy Football in B2B iGaming operators as well as targeting promising new markets. India is a good exemple of how a market can quickly embrace DFS. The success of cricket is already impressive and football will follow shortly."

Founded in 2013, Oulala allows users to create their own fantasy football team and compete against their friends or other players to win real money. The game's extensive scoring system, based on more than 70 different criteria, and its unique ‘live coaching’ feature, something which is entirely new to the Australian fantasy football market, allows users to make real time changes to their fantasy line-ups.

The man behind the expansion is Graham Martin, chairman of Cardinal House Group and former member of Oulala's board of directors. He commented: ''Oulala has proven itself to be a groundbreaker in daily fantasy football in Europe, and its innovative DFS platform has great potential in other markets too.”

The Malta-based DFS operator will shortly be announcing partnerships with well-established iGaming operators as part of the expansion of its B2B network. Moreover, Oulala is also expected to become the first DFS operator to be licensed by the Malta Gaming Authority, under its future skill game licence.

Totally Gaming Says: The received wisdom is that DFS only works where there are major restrictions on betting. Given that the Australian lawmakers are trying to clampdown on live betting after the controversy over the 'click to call' products used by online bookmakers, there may be a door open for live fantasy products such as that being offered by Oulala.

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