Aspire’s multi-tiered strategy proving a success

Aspire’s multi-tiered strategy proving a success

Wednesday, May 17, 2017 Posted by James Walker

Following a successful first quarter, Aspire Global has announced several additional casino launches, cementing its position as a leading provider of online gaming solutions.

Established in 2005, Aspire offers a complete iGaming solution to operators and white labels, providing a fully managed gaming service. The company supplies an innovative platform, licences for all leading markets, industry-leading CRM, a wide range of third-party content and support across all channels.

In April, Aspire signed partnerships with three new online casino brands: Jaak Systems, Cashiopeia and Mursimo. The new agreements have brought the company’s slate of new partner launches to a new record in 2017.

“We were approached by all three companies based on the strengths of our platform,” Aspire’s vice president of sales, Jov Spiero, told TotallyGaming.com.

“Throughout 2017 we have invested a lot of resources in our brand awareness, increasing our marketing budget, undertaking sponsorships in leading industry events and placing importance on advertised content and traditional offline methods.

“We can say, at this point, that it has paid off – two of our new partners from April are a result of our integrated marketing and advertising work. The third partner is a direct result of a human resources promotion we carried out via in the sales department.”

“Our complete solution and the strength of our platform were the key factors in leading these brands to choose Aspire Global.”

Spiero said Aspire will be supplying its complete solution for all three casino brands. In addition to the platform itself, this includes CRM, customer support in multiple languages, a payment gateway, fraud protection, licensing, analysis and a fully responsive website.

The news of the partnership agreements follows Aspire’s recent announcement that it has integrated with several major game providers, including the confirmed addition of a sportsbook vertical.

“From our progress so far, we can say that this trend of growth will carry on for the rest of the year, and will continue to gain momentum,” Spiero said.

Totally Gaming says: Aspire Global has hit the ground running in 2017, as operators continue to realise the benefits of the company’s full-service online casino solution, which takes care of the back-end and allows them to focus on acquisition strategy and brand positioning.

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