Aspire Global to enter Portugal with Cofina link up

Aspire Global to enter Portugal with Cofina link up

Thursday, September 28, 2017 Posted by Craig Davies
Further expansion beckons for the online gaming operator

Aspire Global is to enter the newly regulated Portuguese market after an agreement was struck with media group Cofina.

Jov Spiero VP Sales, told TotallyGaming.com:  “Cofina are a very large public company, with significant media presence within Portugal.

“Looking towards the future we have great plans.

“We are going work on bespoke CRM for their brand and market, and will be looking to add sports later this year or at the beginning of 2018.”

Aspire are to partner with Cofina, who have a portfolio of 5 newspapers, 4 magazines and a cable television channel, to power the Nossa Aposta brand, which offers sports betting, slots and casino games.  It will also benefit from a range of other services which include payments, risk and fraud management, advanced analysis tools, CRM, support and VIP

Fernando Paes Afonso, CEO of Nossa Aposta said: “We are very pleased to start operating in the Portuguese online market, offering our players a strait and fun set of games created by excellent and well known providers like Aspire Global, NetEnt and NYX, in a very fruitful partnership with Aspire Global.

“This is an important step of a journey that has just started, with a common vision based on trust, integrity and added value to the players, that are on the centre of our activity.

"We’ll continue to invest together on an unique and distinctive offer, made possible by bringing together the media knowledge of Cofina and the wide experience of Aspire Global in the online gambling activity.”

Tsachi Maimon, the CEO of Aspire Global was quoted: “I am happy to announce that in line with the company’s long term strategy and growth initiatives, focusing on Regulated markets, we are entering a new chapter in Aspire Global’s continuous success story, while we couldn’t have chosen a better partner than Cofina.

“Teams on both ends have worked hand in hand diligently, demonstrating professionalism & cooperation levels second to none.

“I am confident this partnership will be a significant milestone for both companies. Media companies in regulated markets possess a unique opportunity for generating new income streams leveraging their established brands.”

Totally Gaming says:  Aspire Global have become the latest to enter the regulated Portuguese market, and both parties seem excited for the journey that lies ahead.  Mr Afonso in particular, stating that “players can be confident that both teams will do their best to provide them a great playing experience.”

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