UK racing boosted by global distribution deal

UK racing boosted by global distribution deal

Tuesday, October 20, 2015
Racing UK programming will be available to online gaming operators through Betgenius

Betgenius chief executive Mark Locke believes that his company’s new online distribution deal with Racecourse Media Group (RMG) can help UK horseracing grow across the world.

Television channel Racing UK’s parent company and Betgenius have signed an exclusive partnership to provide an end-to-end service for online bookmakers, which the pair say will maximise distribution of Racing UK content to new international markets across the globe.

Betgenius has been granted the rights to distribute Racing UK streaming pictures and data for both online and mobile fixed-odds betting to new and emerging territories in Europe, South America, Asia and Africa.

“I’m delighted to announce this exciting partnership with RMG,” Locke said. “Betgenius always looks to create innovative partnerships to deliver original products.

“Many international markets have been unable to exploit the true value of UK horseracing as a product. 

“While the pictures were available, the local expertise and technology to trade these events has sometimes been lacking. Betgenius’ end-to-end, horseracing trading solution removes barriers that previously existed for our customers to adopt this great betting product.”

The live pictures will be packaged alongside an end-to-end automated horseracing trading solution built using Betgenius’ software. Betgenius’ sportsbook clients will now be able to offer major race events from RMG-affiliated courses such as Ascot, Cheltenham, Epsom, and Goodwood.

Richard FitzGerald, chief executive of RMG, said: “We're delighted to team up with Betgenius, who have set the pace in terms of innovation and customer service when it comes to supplying simplified end-to-end betting propositions.

“We’re very much looking forward to working with the provider in showcasing the best of British racing to as wide a global audience as possible.”

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