SportsHero tipping for growth with ASX listing

SportsHero tipping for growth with ASX listing

Wednesday, June 8, 2016 Posted by Andy McCarron
Dinesh Bhatia wants his fantasy firm SportsHero to list on the ASX

SportsHero CEO Dinesh Bhatia has said that he hopes the real-time fantasy sports app will go on to great things after being listed on the Australian Securities Exchange (ASX). The Singapore firm is in the process of a reverse takeover of Nevada Iron (NVI) which Bhatia believes will provide a welcome boost to the firm's corporate profile.

"The ASX has an emerging reputation as a nurturer of emerging media companies," he told TotallyGaming.com. "This can translate into strong private and institutional support through the Australian market. In addition, the ASX has a strong compliance regime which allows offshore investors to trade with confidence."

It is a big year for SportsHero, which provides an engaging, gamified social sports prediction platform, as it has also partnered with Singapore-based YuuZoo Corp, one of the world’s fastest growing third generation social e-commerce networks.

Bhatia explained: "YuuZoo has over 118 million users in 164 countries with a user base of more than 50 per cent interested in sports. With YuuZoo, SportsHero can be brought to millions more people across hundreds of countries, continuing to realise our vision of being the leading mobile-first social network dedicated to sports."

Top players in SportsHero can compete to win prizes, including autographed official jerseys of football legends Diego Maradona, Lionel Messi, and Cristiano Ronaldo. SportsHero’s football offering perfectly complements YuuZoo’s existing partnership with Sweden-based Circle of Champions (CoC), developer of mobile games for leading football clubs, including Barcelona, Chelsea, Liverpool, Manchester City and Real Madrid.

Bhattia commented: "For any sports fan, the experience doesn’t begin and end with the referee's whistle. What SportsHero does so successfully is to engage these fans, building a community of likeminded people who interact and can take part in competitions, with rare and valuable sporting memorabilia up for grabs. With YuuZoo, we're now able to take SportsHero to millions more people across hundreds of countries, continuing to realise our vision of being the leading mobile-first social network dedicated to sports."

Thomas Zilliacus, Co-founder and Executive Chairman of YuuZoo, added: "Since we founded YuuZoo, the focus has always been on our users - providing different interest groups with relevant and immersive content, and building engagement. Continuing that narrative, we're excited to provide our users with a quality gaming experience through this new tie-up with SportsHero.

"We believe SportsHero complements YuuZoo and Circle of Champions and we're pleased to be bringing this new dynamic, fun, and addictive and gamified mobile sports experience to a global audience."

Users on SportsHero can follow top players on the app – who can in turn charge other players a fee to follow them (up to US$100 per month) to receive their real-time sports tips and predictions. Of this, SportsHero takes 50 per cent and YuuZoo takes 50 percent. The revenue from subscription on SportsHero is then split 50-50 between SportsHero and the person being followed.

TotallyGaming Says: “Asia is very different from other parts of the world in that sports tips play a much larger part in the makeup of a sports fan, which is why the tie up between YuuZoo and SportsHero makes so much sense. A stock market listing also gives developing firms gravitas, so SportsHero is well positioned to further its development this year.”

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