SportKenya.co.ke launch underlines potential in African market

SportKenya.co.ke launch underlines potential in African market

Monday, September 11, 2017 Posted by Andy McCarron
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Mathew Symmonds believes the time is right for affiliates
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The time is right for online gaming to make its mark in Africa according to Mathew Symmonds, founder of Web Analysis Solutions Limited and one of the speakers at next month’s Gaming Africa conference.

Web Analysis Solutions, the firm behind WinDrawWin.com and PredictZ.com, has teamed up with social betting technology developer Oddslife to bring a social betting platform into Kenya.

Symmonds told TotallyGaming.com: “The appetite for sports betting in Africa has always been strong, but affiliates have historically struggled to monetise African traffic.

“With the proliferation of mobile technology and better access and data speeds, online betting is now highly accessible in Africa.  As African operators realise this potential with customers increasingly moving away from land based betting to online, affiliation in Africa offers great potential if you have African traffic."

SportKenya.co.ke will be launched in Kenya before moving into countries such as Nigeria, Ghana, Tanzaniaand Uganda to create a unified African competition in time for the 2018 FIFA World Cup in Russia.

The new site already has the support of local operator Betin.co.ke.

This new venture will focus on establishing a traffic network to connect with affiliates, media and traffic websites in Africa who are looking for new ways to both retain and monetise their traffic.

Symmonds added: "We have organically grown a lot of loyal African traffic over the past 14 years on our websites, but it has grown exponentially over the last 3-4 years in countries like Kenya and Nigeria.

"Combined with our Kenyan traffic, we are confident that SportKenya will gain strong momentum and become a recognised and trusted brand. We receive around 800,000 unique visitors from Kenya each week across WinDrawWin.com and PredictZ.com - that's a lot of traffic to push to this new platform in a country that has a population of 48 million people."

He added: "We will be using the SportKenya concept as a 'gentle in-road' into betting in countries where conversion and retention can be challenging. As a free-to-play site, there's no problem with players dropping off after registration because they cannot or will not  deposit - SportKenya is free-to-play so we do not have to rely on registration to depositor conversion rates.”

SportKenya also plans to enhance player retention through its platform which is designed around rewarding free-to-play players for their virtual betting activity and loyalty.  

Symmonds commented: “To our knowledge, no-one is doing anything like this, or at least on this scale with the ready-made volume of traffic we can push at it, in Kenya or anywhere in Africa.

“Our platform and affiliate network will further enable affiliates and media companies across Africa to offer their players features such as ad hoc competitions with virtual currency stakes, World Cup based competitions, as well as conversion optimisation to monetise their traffic and remarketing to inactive players."

Totally Gaming says: Given the struggles with the affiliate business in Africa, operators in the region may not yet fully appreciate the business that affiliates can put their way. Symmonds will be hoping that the forward thinking operators will be thirsty to engage with affiliates and invest in their own affiliate programmes for a mutually beneficial outcome.

Gaming Africa is being held on 24 & 25 October 2017 in Johannesburg. With unprecedented levels of growth on the horizon, Africa represents the world's most exciting  opportunity in global gaming. Gaming Africa will show you how to take advantage. To find out more click here

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