Spilnu reaps rewards of mobile focus

Spilnu reaps rewards of mobile focus

Monday, August 17, 2015
Mads Peter Veiby believes casino gaming is on the rise in Denmark

Spilnu chief executive Mads Peter Veiby believes that industry trends, mobile offering and strong company performance were key to the online casino operator’s 56 per cent rise in profits during 2014.

Veiby, also the co-founder of the company, was delighted by results that showed operating profit at £5.6m (€8m/$8.7m), while gross gaming revenue jumped 54 per cent on a year-on-year basis.

While accepting that the Danish market is growing as a whole, he told TotallyGaming.com that he also believes that improved offering – especially via mobile – aided the impressive figures.

“To some extent there’s a national trend at play here,” Veiby said. “The casino market in Denmark is growing very strongly. Danes see it as a form of entertainment rather than a chance to make their fortune and retire early.

"But I think we can pat ourselves on the back too. The key factor in Spilnu.dk’s growth has been our on-going focus on providing a great gaming experience. This has led to fantastic retention rates, which has led in turn to good numbers.

“Lastly, our games – most of which come from Magnet Gaming - work really well on mobile. People are making the switch to these devices all the time and when they make the transition we don’t lose them. On the contrary, we provide them with the exact same experience they had on desktop.”

With TotallyGaming.com recently reporting that mobile is now a more popular platform than desktop in the UK, it is no surprise that companies across the globe are improving their mobile offering.

Veiby admits that operators are making changes to the way their businesses recruit and invest to meet growing demand, but points out that Spilnu has been successful in staying ahead of the curve.

“We’ve invested significantly in spilnu.dk over the last few years, in terms of technology and expertise," Veiby said. "Our team is growing all the time and we’ve staffed up with mobile-experienced game developers in particular. We’ve also just taken our player analytics in-house to give us a deeper understanding of player behaviour.

“Fortunately, the groundwork was laid when the game development started. We took the decision to make sure our games worked as well on mobile as they did on desktop. We are reaping the rewards now.”

Latest

NetEnt’s ‘mobile-first’ mindset paying off

NetEnt’s ‘mobile-first’ mindset paying off

Scientific Games acquires mobile gaming developer Red7

Perfectly timed Danish expansion for LeoVegas

UKGC lays down the enforcement law

Gaming Products & Services Directory

The essential directory for the gaming industry