Slingo’s simplicity key to its 20 year success

Slingo’s simplicity key to its 20 year success

Tuesday, November 29, 2016 Posted by Andy McCarron
Gaming Realms celebrating anniversary of innovative game

Gaming Realms is marking the 20th anniversary of its innovative Slingo game by launching two new free-to-play iterations of the flagship brand: Slingo Showcase and Slingo Arcade. Both new games are available in November on all major app stores.

The unique ‘slots meets bingo’ game was invented by Sal Falciglia Sr, a business man in his 60s from Ridgewood, New Jersey, and helped pave the way for the development of the social gaming market. Gaming Realms bills Slingo as the original online casual game, as it was first launched on AOL and featured on the MSN Zone.

Falciglia commented: “When I started, I had no idea Slingo would see the exciting level of success it has. I look forward to see where it goes over the next 20 years. When creating Slingo, my initial vision was that it might see life as a TV Game show but now to see it on so many platforms around the world, it’s nothing short of amazing!”

In the UK, Slingo is now co-branding with some of the most popular entertainment names in the business, including Deal or No Deal, Britain’s Got Talent, Who Wants to Be a Millionaire?, and X-Factor.

This year Gaming Realms subsidiary Blastworks announced worldwide licensing deals with Zynga to create Slingo-branded slot machines for the social gaming casino “Hit It Rich” as well as a new multi-year license with Scientific Gaming to produce a new real-money slot machines for global distribution.

Atul Bali, deputy chairman of Gaming Realms, commented: “The success of the Slingo Brand is thanks to its simplicity. Slingo is as engaging now as it was to begin with and we expect it to thrive for decades to come, appealing to new generations on the latest emerging platforms.”

In the United Kingdom, Gaming Realms has successfully developed real-money mobile gaming versions of Slingo that have topped the charts, outperforming some of the most established slot machine brands.

Totally Gaming says: Slingo has entertained over 55 million players worldwide thanks to the flexibility of the concept. It has been adapted to dozens of casual and real-money games platforms, distributed via millions of instant-win lottery tickets, and featured on casino-floor slot machines in Las Vegas and Atlantic City. The simple game has a very strong concept and a very strong brand that can hold its own against bigger media licences.

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