Records tumble as OpenBet soars

Records tumble as OpenBet soars

Wednesday, April 13, 2016 Totally Gaming
Jeremy Thompson-Hill said that the demands of the Grand National proved his company's strengths

OpenBet handled a record number of bets during the Grand National horse race as it concluded the week of its £270m (€340.0m/$384.5m) sale to NYX Gaming in style.

The sports betting platform supplier handled some 22 million sports bets on the day of the race across all channels, which was an increase of 27 per cent on 2015. OpenBet also processed a total of 60.5 million account transactions, an uplift of 14 per cent from 12 months ago.

OpenBet said the 2016 Grand National also saw an increase in the percentage of bets that were placed on mobile devices, with an average of 75 per cent of all remote bets being made via the channel, which was up from 63 per cent in 2015.

“The Grand National is a critical event for our customers," OpenBet chief executive Jeremy Thompson-Hill said. "It places huge demands on our industry and once again we have shown that OpenBet has the ability to handle the most important events seamlessly.

“I am both thrilled and proud of our performance – a peak of 62,000 bets-per-minute and total of 22 million bets in 24 hours demonstrates the vast scale of our business and the power of our technology. It enabled our customers to offer the quality of service and experience that players demand.”

Las Vegas-based online gaming supplier NYX Gaming announced the acquisition of OpenBet at the start of last week after months of takeover speculation. The deal includes £100m of investment from Sky Betting & Gaming and William Hill.

Keith O’Loughlin, sportsbook director of leading operator and OpenBet customer Gala Coral, said: “The day of the Grand National is by far the busiest day of the year for any bookmaker. We have to deliver a best-in-class player experience across all channels. Saturday was fantastic for us, and the reliability and performance of OpenBet sportsbook was a key part of that success.” 

Richard Flint, chief executive of Sky Betting & Gaming, added: “Saturday was the busiest racing day ever for Sky Bet so we were delighted with how the Grand National went this year. The OpenBet platform was a key reason for this record breaking weekend.”

TotallyGaming.com says: “OpenBet ended the biggest week in its history in style thanks to these record-breaking figures. It will be fascinating to see how new investment from NYX and its partners improves what is already a market-leading platform.”

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