Playtech helps bet365's need for speed

Playtech helps bet365's need for speed

Monday, September 19, 2016
bet365 has gone live with Playtech’s new native mobile casino application

Speed is one of the key advantages behind bet365's decision to go live with Playtech’s new native mobile casino application. The new app offers instant gameplay and improved speed and performance across all iOS and Android devices. Bet365 players can download and play games in seconds, with loading speeds up to three times faster than HTML5 equivalents.

Bet365’s chief executive office Christian H Bogstrand was pleased with the speed performance: “We have worked closely with Playtech on the development of the new Casino native app, ensuring we provide high quality content with a much faster and improved gaming experience.”

The five-star rated app includes more than 100 native games including classic casino titles and all the latest Playtech slots. Games are optimised for all devices allowing players to enjoy cutting-edge casino action no matter what iOS or Android device they use.

Players can also personalise their experience by grouping their favourite games in one location, while also taking advantage of the industry’s biggest casino offers and cash rewards in a dedicated promotions section.

Playtech COO Shimon Akad, COO added: “Research, including a recent Nielsen report, suggests that 89% (vs. c.11% browser) of time on mobile is spent in-app, supporting the theory that native apps are what players want to use when gaming.

“Playtech has invested significantly in native technologies, backing up our strategy to provide the best solutions for our partners and their players. The instant and sticky native play functionality and new features will ensure our licensees can drive player values and make our new app the best on the market today.”

Playtech’s latest app also includes a new native lobby for both iOS and Android devices. This features a flexible, device-centric layout and configuration as well as improved image quality allowing players to navigate with ease.

The new casino app is an upgrade to the operator’s existing mobile casino application and is available to download in the App Store.

Totally Gaming Says: Speed is a key component when it comes to performance, especially on mobile as players tend to be less patient with their handsets than they would be on desktop. To be able to outspeed the opposition is a very important KPI so it is not surprising that bet365 has been the first to partner Playtech for this new revolution. 


Net Insight and SIS bring ultra low-latency solution to mobile betting market

Smarkets on keeping things in-house

Word of Tweet - focusing on Twitter giveaways to grow

LeoVegas kickstarts Italian Job with acquisition

Latest poll

Is the current bonus structure to blame for the gambling industry losing trust?

A recent Gambling Commission survey has noted a plummet in consumer confidence in the gambling industry. What do you think is the biggest cause behind this?

Confusing sign-up bonus conditions
49% (55 votes)
Over saturation of gambling advertising on TV
19% (21 votes)
FOBTs and the campaign against them
16% (18 votes)
Perceived association with crime
10% (11 votes)
The incidence of problem gambling
5% (6 votes)
Clustering of gambling establishments
2% (2 votes)
Total votes: 113

Gaming Products & Services Directory

The essential directory for the gaming industry