Playtech focuses on new markets through major appointment

Playtech focuses on new markets through major appointment

Thursday, June 9, 2016 Totally Gaming
Francesco Rodano is the company's new chief policy officer

Playtech has appointed its first chief policy officer as it seeks to build relationships in the increasing number of regulated and soon-to-be-regulated markets.

The gaming software and services company has enticed Francesco Rodano from his position as head of remote gambling at Italy’s regulator, Agenzia delle Dogane e dei Monopoli (AAMS).

While at AAMS, Rodano reformed the Italian regulatory framework and oversaw the introduction of a comprehensive range of regulated online products, including poker in 2008 and casino games in 2011, attracting more than 100 licensees to the market. During his tenure, Italian gross gambling revenue grew to more than €800m ($905m), making it Europe’s second largest regulated market. He was also the recipient of the IMGL’s Regulator of the Year award in 2008.

Speaking to TotallyGaming.com, a Playtech spokesperson explained the reasons for the creation of the new role.

“Online gambling remains unregulated in a large number of countries across the world, however many of those will eventually or soon approach regulation in the future as governments see it as a chance to attract significant revenue streams, better protect citizens, enforce responsible gambling and combat illegal activities,” the spokesperson said.

“The rationale for the new role is to have someone of Francesco’s significant experience and authority who is able to communicate and establish and build upon existing relationships with regulators and policy makers of unregulated or soon-to-be regulated markets in order to share his experience and participate in forming sensible local regulation.

“This can also be achieved by working together with other industry stakeholders, as regulation will eventually benefit not just our industry, but also local governments and citizens.”

Rodano, who will be based in London and report to Playtech chief executive Mor Weizer, has more than 18 years’ experience working across a number of online businesses, with the last nine years at AAMS.

Rodano said: “After many years spent as a regulator, I’m excited to move to the industry side and to join Playtech at a time when focus on regulated markets is a global priority. Playtech has a talented and respected management team and I am really looking forward to supporting them on public policy matters.”

TotallyGaming.com says: “Rodano, with his wealth of experience in online regulation, seems the ideal choice to take up this role at Playtech.”

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