Operator talk: App store targets improvement for mobile gamers

Operator talk: App store targets improvement for mobile gamers

Thursday, September 3, 2015
Betcade founder David Chang wants to raise standards for players and operators

Betcade is aiming to match the standards of Apple and Google after announcing plans to launch the first real-money gaming app store for Android devices.

The Silicon Valley company, headed by founder and chief executive David Chang, will launch its store early in 2016 with a view to raising the quality of the gaming experience on mobile devices.

Chang, formerly chief marketing officer and head of industry relations at Gamblit Gaming, told TotallyGaming.com that Betcade will improve the experience for players and raise standards for gaming operators as he aims to match the benchmark set by Apple’s iTunes and Google Play.

“There is a big need in the industry for an app store and ecosystem that meets their business needs,” said Chang, who also founded mobile gaming operators Gamiker Inc and OnNet Europe.

“I founded Betcade to create an independent app store dedicated to serving the needs of the gaming community, to provide a better customer experience for the player, and to make Android a better platform for operators.

“Betcade’s app store will offer features and a user experience similar to Apple or Google stores, including integrated payment, creating a scenario in which all gaming stakeholders benefit.”

The move comes as an increasing number of gaming companies have reported the growth of mobile at the expense of desktop browser, while a recent OFCOM report found that smartphones have this year become the UK’s most popular device for getting online for the first time. 

Betcade said that the app store will allow players to download their favourite real-money apps, with management, updates and deposits then “seamless”. The company also said that its product encompasses responsible gaming monitoring, limits and controls.

Chang added that mobile players can expect “an efficient mechanism in place for discovery or distribution for real money apps the way that there is for every other app category”.

He added: “We are working on the core technology right now. Our main focus over the next few months will be ensuring that our product and service meets the needs of all parties in the gaming ecosystem. That means from the actual operators down to the wireless carriers and handset manufacturers.

“I’m so excited about the potential for Betcade. It isn't often you have the opportunity to create an ecosystem for an industry as important as gaming, but I believe our team is up to the task. 

“My focus will be on getting this right for everyone that the industry touches.”

According to Chang, the response from the industry has been positive.

“The feedback we are getting so far has been fantastic,” he said. “I think there is a general recognition that the mobile gaming experience could be improved upon, particularly on Android.

“We expect the initial app submissions to begin early next year. Right now we are working with several gaming companies to ensure that our offering meets their business needs.

“Getting early feedback from the gaming industry is really important given our ambitions as a company, after all, we are creating this ecosystem for them to be successful in.”

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