ODDSbible promotes honest betting banter with the Senet Group

ODDSbible promotes honest betting banter with the Senet Group

Thursday, December 7, 2017 Posted by Luke Massey
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The publisher used Facebook to post the first video on 1 December

ODDSbible has demonstrated its ongoing commitment to responsible gambling by launching a Facebook video campaign with the Senet Group.

The first video was posted on the ODDSbible page on 1 December with the caption ‘TAG a mate who needs to be more honest about their betting’. It features three people honestly discussing their chances of winning, the financial impact of betting and the dangers of chasing losses.

ODDSbible timed the post to “ramp up” its responsible gambling output in the run up to Christmas, having decided it was an appropriate time to deliver a reminder to its audience.

The idea was first pitched to the Senet Group on the basis that ODDSbible had a strong audience and an ability to communicate in a relatable fashion. It was produced by the LADbible Group’s creative agency Joyride, with Mike Ivens taking lead on the ‘if betting banter was honest’ concept.

Alex Donohue, Brand Partnerships Manager for ODDSbible, told TotallyGaming.com: "We’re really pleased with the results of our first campaign with the Senet Group.

“We have always been firmly of the belief at LADbible Group that youth audiences aren’t hard to reach, you just have to speak to them in their language. We think we’ve done a good job of getting an incredibly important message across using relatable humour without preaching.

“ODDSbible takes responsible gambling incredibly seriously and as the publisher of choice for the mobile generation of betting fans, we take pride in producing video content that audience enjoys consuming on their chosen media channels and devices.”

Totally Gaming says: ODDSbible chose Facebook as the primary medium for this responsible gambling campaign because of the power of its ‘tag a mate’ functionality and how it can generate positive discussion in the comment section. While it will also air on the company’s Instagram page, it will be driven more through Facebook as the better channel for longer form video content.

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