New homemade app shows technological focus

New homemade app shows technological focus

Monday, October 5, 2015

BetVictor said the launch of its new in-house created native Android application is another sign of its burgeoning reputation as a technological innovator.

The betting operator said the platform was designed by its specialist technology team, with the bespoke design “allowing the business to be more flexible and make adjustments and continuous developments to meet customer needs far quicker than if the product was outsourced”.

The app is the latest stage in BetVictor’s announced strategy of being at the forefront of technological developments.

Jonathan De La Rosa, chief technical officer at BetVictor, said: “It is very rare in the industry to design a dedicated native in-house Android app and this confirms our stance as major technological innovators.

“The team have been working around the clock on the development to ensure the layout and presentation are best-of-breed, and the result is an application to excite Android users across the globe.”

The new app will include the major features available across all existing channels, and BetVictor said that customers will be able to move seamlessly between applications and products within a single wallet. The company also said that the app had been warmly welcomed during beta testing, with respondees describing it as “reliable, incredibly fast and intuitive”.

“Its launch ensures we are well-positioned to meet the challenge of the expanding Android customer base and provide them with the best possible customer journey and experience,” De La Rosa said.

BetVictor launched its cash out feature in the summer, which was also developed in-house.
 

Tags: 
Latest

Net Insight and SIS bring ultra low-latency solution to mobile betting market

Smarkets on keeping things in-house

Word of Tweet - Sportsbet.io focusing on Twitter giveaways to grow

LeoVegas kickstarts Italian Job with Winga.it acquisition

Latest poll

Is the current bonus structure to blame for the gambling industry losing trust?

A recent Gambling Commission survey has noted a plummet in consumer confidence in the gambling industry. What do you think is the biggest cause behind this?

Confusing sign-up bonus conditions
49% (55 votes)
Over saturation of gambling advertising on TV
19% (21 votes)
FOBTs and the campaign against them
16% (18 votes)
Perceived association with crime
10% (11 votes)
The incidence of problem gambling
5% (6 votes)
Clustering of gambling establishments
2% (2 votes)
Total votes: 113

Gaming Products & Services Directory

The essential directory for the gaming industry