New homemade app shows technological focus

New homemade app shows technological focus

Monday, October 5, 2015

BetVictor said the launch of its new in-house created native Android application is another sign of its burgeoning reputation as a technological innovator.

The betting operator said the platform was designed by its specialist technology team, with the bespoke design “allowing the business to be more flexible and make adjustments and continuous developments to meet customer needs far quicker than if the product was outsourced”.

The app is the latest stage in BetVictor’s announced strategy of being at the forefront of technological developments.

Jonathan De La Rosa, chief technical officer at BetVictor, said: “It is very rare in the industry to design a dedicated native in-house Android app and this confirms our stance as major technological innovators.

“The team have been working around the clock on the development to ensure the layout and presentation are best-of-breed, and the result is an application to excite Android users across the globe.”

The new app will include the major features available across all existing channels, and BetVictor said that customers will be able to move seamlessly between applications and products within a single wallet. The company also said that the app had been warmly welcomed during beta testing, with respondees describing it as “reliable, incredibly fast and intuitive”.

“Its launch ensures we are well-positioned to meet the challenge of the expanding Android customer base and provide them with the best possible customer journey and experience,” De La Rosa said.

BetVictor launched its cash out feature in the summer, which was also developed in-house.


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