Metric deals opens up new opportunities for Eurobet

Metric deals opens up new opportunities for Eurobet

Friday, June 9, 2017 Posted by James Walker
Eurobet has launched Metric Gaming’s SuperLive Soccer

The in-play betting landscape in Italy changed significantly this month, following Eurobet’s launch of Metric Gaming’s SuperLive Soccer content.

The partnership will see Eurobet add a further 250 SuperLive markets per football match for Italian bettors.

Eurobet customers will be given the opportunity to bet on unique one-minute and five-minute markets, including ‘What will the next set piece be?’ and ‘Will there be a goal in the next 60 seconds?’

Discussing the opportunities Metric Gaming will open up for Eurobet in Italy, sportsbook director Carlo di Maio told TotallyGaming.com: “Live betting is the fastest growing product, and one which is of extreme importance to Eurobet.

“Metric will provide innovative, engaging and fast bet types to Eurobet customers – a unique offering within the Italian market. Serie A, Serie B, Champions League, Europa League, Premiership and La Liga are the top choices for our customers.”

Optimised for mobile devices, Metric’s SuperLive Soccer is a fully automated solution provided by feed and available on 3,000 matches per month, with the potential for 100 matches to be run at the same time.

Discussing the partnership, Conall McSorley, commercial director for Metric Gaming, said: “The Italian marketplace is hugely underserved in terms of immediate gratification, rapid fire content and we are keen to see these markets do as well in Italy as they have elsewhere.”

Totally Gaming says: Live betting has by far been the biggest driver of revenues for bookmakers in recent years, so it’s little surprise that operators are prepared to invest into making their live markets even more dynamic. In an arena where every second counts, Eurobet can now offer betting opportunities even when other markets are suspended.

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