Metric aims for full sportsbook offering

Metric aims for full sportsbook offering

Monday, August 24, 2015
Peter Bertilsson seeks expansion in geographical and product terms

Metric Gaming is hoping to push towards offering a full sportsbook platform following the success of its SuperLive and Bettor Option offerings.

The mobile sports betting software operator has reaped the benefits of its SuperLive in-play platform and Bettor Option pre-game proposition since their launch in 2014.

However, president and chief executive Peter Bertilsson told TotallyGaming.com that the Las Vegas-based company is now aiming even higher as it seeks expansion in both product and geographical terms.

“We are rapidly broadening our portfolio beyond SuperLive as a hosted solution,” he said.

“We have recently entered the price feeds market and are looking to soon expand to be a full-blown sportsbook platform provider.

“We are in the midst of several major customer integrations that will see Metric’s products become commercially available throughout the European Union, Asia and emerging markets before year-end.”

SuperLive allows markets to be offered on in-game events, from whether a footballer will score a penalty to a golfer sinking a putt, and while Metric has been pleased with the uptake, it has found areas of improvement in terms of integration.

Bertilsson believes that growth will soar in the coming months, and feels that Metric’s focus on mobile technology will be vindicated in the years to come.

“We are generally very satisfied with sales, less so with integration times – an unfortunate reality for any B2B gaming provider competing for prioritisation in seemingly endless tech backlogs,” he said.

“As a result, our products have not yet reached nearly as many bettors as we would like, though we have no shortage of signed customers and many more in the pipeline.

“We accordingly anticipate that the number of players actually exposed to our products will increase exponentially in the coming months, which is naturally an exciting prospect.

“It’s been fun watching the market trend towards mobile, instant gratification betting – precisely what Metric has been poised for since its inception – and I expect we will see continued growth in this area for many years to come.”

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