iSoftBet strikes Superbet deal in Romania

iSoftBet strikes Superbet deal in Romania

Friday, June 16, 2017 Posted by James Walker
Michael Probert: ‘Superbet is one of the key local players in this market’

Leading online and mobile casino content provider iSoftBet has strengthened its hold on the European market after striking a deal to provide Romanian operator Superbet with its entire content portfolio.

Under the terms of the agreement, Superbet players will now have access to iSoftBet’s full suite, including original video slots, branded content from world renowned television and film studios and a unique selection of table games.

The games will be delivered via the SoftSwiss platform, with the integration expected to take a matter of weeks.

The deal reinforces iSoftBet’s presence into yet another regulated market, and comes off the back of other major deals with Unigames in Lithuania and Cashino in the UK and Spain.

“We employ over 130 staff in Timisoara in Romania, so it is a country we know well,” Michael Probert, head of business development at iSoftBet, told TotallyGaming.com.

“The city has a history of land-based gambling, and with online coming up strong, the market is actively pursued by us.”

Probert added: “Superbet is one of the key local players in this market. We went in providing content for Netbet in 2015, which I believe was the first to get a licence there.

“It has given us time to understand the market well and develop games that those players like. Mechanical reels are still very strong, and we are taking partners like NSoft in with their popular Lucky 6 game. It is an exciting market with lots of possibilities.”

Looking ahead to the coming months, Probert said iSoftBet is currently developing an “impressive batch” of new HTML5 games.

“It’s a very exciting time here at iSoftBet with lots of deals being closed, entering new markets and operators realising that we are a great supplier to their multi-territory businesses,” he stated.

“As the industry is regulating, more and more operators are turning to iSoftBet. We have increased the game development team and added some industry veterans in the UK to take our product to the next level.”

Totally Gaming says: This latest deal strengthens iSoftBet’s position in Europe, coming hot on the heels of similar partnerships with other well-established operators. Supetbet is one of the largest gaming providers in Romania, and the addition of iSoftBet’s game content to its platform is in-line with the group’s goal of delivering superior gaming experiences to its customers.

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