Industry focus: Female participation to boost mobile gaming in next four years

Industry focus: Female participation to boost mobile gaming in next four years

Tuesday, June 23, 2015 Totally Gaming
Women are more inclined to gamble since the advent of mobile gaming

A rise in the number of females participating will propel mobile gaming throughout the rest of this decade, according to new research.

Tech-focused research firm Technavio has published its Global Mobile Gambling Market 2015-2019 report, which finds that worldwide mobile gambling – currently estimated at around $20bn (€17.7bn) - is expected to see gross gambling yield rise at a compound annual growth rate (CAGR) of 18.36 per cent over the next four years, with 43 per cent CAGR in terms of total annual wagers.

The report that found that 68 per cent of women in the UK participated in gambling during the research period, and Technavio analyst, Ujjwal Doshi told TotallyGaming.com explained that social and technological changes mean that women are now much more likely to gamble.

“Socially, the perception is changing about gambling,” Doshi said. “Active government involvement and augmented offerings, apart from core gambling activities have changed the perception of non-participants.

“There is also a demographic shift in the gambling audience. The traditional gambling market was dominated by the male population but with the advent of mobile gambling, number of female audience have increased.”

The report segments the market into three categories - betting, gaming, and lottery - and provides 2014 market share of each category and the factors responsible for the position that each segment holds. It assesses the key vendors operating in the market, looking at Betfair, Ladbrokes, Unibet and William Hill, as well as many other prominent vendors, such as Amaya and Genting.

The report also covers geographical segmentation of the market, and finds that the Asia-Pacific region is the fastest-growing area.

“The world is going mobile," Doshi said. "With the growing mobile penetration, more people are getting opportunity to shop, play games, and gamble from their device wherever they are.

“One of the major drivers of this market is user convenience. Users can start playing just at a touch of a screen. Another driver is the mobility these platforms offer to play from anywhere. With growing mobile penetration, mobile gambling is expected to grow at a high growth rate.

“In terms of region, Europe, the Middle East and Africa (EMEA) is the leading region followed by Americas and Asia-Pacific (APAC), but the latter is the fastest growing region.”

Doshi – whose employer has about 200 analysts globally and develops over 2,000 pieces of research every year – added that regulation throughout the world could be a major challenge, but also gives rise to opportunities.

“Most countries do not yet have any specific regulatory framework related to mobile gambling in place,” Doshi said.

“Most of the existing laws are out dated and does not cover online gambling as such. Many of the countries are reworking and reconsidering their out dated law and trying to implement regulation in such a way which would help both the vendors and the government.” 
 

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