Imperus to launch new Bingo Trip app after mobile boom

Imperus to launch new Bingo Trip app after mobile boom

Monday, March 30, 2015 Totally Gaming

Social gaming operator Imperus Technologies is to launch Bingo Trip on mobile devices after identifying significant growth in its handheld market.

Imperus, which completed a deal to acquire Bingo Trip’s creator Diwip for $49.6m (€45.7m) in February, said that the mobile app would be available on both Android and iOS platforms during Q2 of this year.

Imperus added that, largely due to the successful launch earlier this year of the Best Casino ‘Social Slots’ title for both Android and iOS, mobile installs in the first quarter have increased by more than 40 per cent in comparison with the fourth quarter of 2014.

As a result, mobile installs have now eclipsed desktop installs, representing more than 55 per cent of the total installs for the first quarter of 2015.

“This is a major milestone for the company and is proof of the growing opportunity to target mobile users,” said Daniel Kajouie, chief executive of Imperus.

“We have a team with a track record of launching and monetising successful Freemium games in a desktop environment and we strongly believe in the potential to grow revenues as we launch these games onto mobile platforms.

“Looking forward, we expect increased mobile traction from the recently released Slots Club app featuring unique social functionality as well as from Bingo Trip, which was soft launched on Facebook recently with strong early success.”

Bingo Trip was launched on Facebook in the summer of 2014, and has more than 30,000 Likes on the social media site.

Imperus is keen to emphasise the positives of social games such as Bingo Trip, and understands that its products must aim to offer something different to real-money offerings.

A spokesman for Imperus said: “The new mobile version of the app is aimed at both improving the experience of current players and luring in new players who rarely or never play on desktop.

“While social gaming is not everyone’s cup of tea - with many players seeing it as a waste of time if you’re not standing to improve your bank balance - there really is a lot social games can offer.

“This is particularly the case with bingo, where the games themselves– even before the naissance of the internet – relied so much on the social element of the experience.

“One of the biggest draws of Bingo Trip is the ability for players to connect with their friends via Facebook on the app and play head to head, but there’s so much more to it than just that.”

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