"I’ll meet you at the Microgaming Bar"

"I’ll meet you at the Microgaming Bar"

Monday, October 17, 2016 Posted by Andy McCarron
Microgaming is unleashing zombies at this week's EiG Expo

This week’s EiG conference and exhibition in Berlin will again feature one of the online gaming industry’s most established suppliers – Microgaming from the Isle of Man. The slot developer’s Anna McChesney explains to TotallyGaming.com why the conference is so important to the firm.

Totally Gaming: Microgaming is well regarded for its R&D - what exciting things are you talking to people about at EiG?

Anna McChesney: EiG is the perfect precursor to ICE, the largest gaming show for Microgaming and much of the industry. We’ll be displaying our latest innovations, product developments and new games in the demo area on the bar. The central focus this year for Microgaming is Lost Vegas, our innovative and perfectly timed game for Halloween.

We are bringing Vegas to the arena; the Strip divides the bar, featuring the much-loved sidewalk characters and of course palm trees! And fitting to the game that lets players play in two different modes, attendees at EiG can pick a side and decide whether they want to be a Survivor or a Zombie. It’s going to be a fun three days!

TG: Tell us a little more about Lost Vegas - what is it about Zombies that makes them so popular?

AMc: Zombies are taking over the world! Well not literally, but the undead have certainly colonised mainstream popular culture. Novels, television series and movies concerning zombies are incredibly popular with audiences, just take a look at some of the stats surrounding The Walking Dead, for example – the US show attracts the most 18- to 49-year-old viewers of any cable or broadcast television series.

Creating a zombie-thriller game seemed a no-brainer considering the mass appeal of the genre. But we didn’t want to create a gruesome and frightening game; we were interested in creating a dark comedy. So we had fun with establishing the game’s characters, which include an Elvis impersonator zombie for example.

 

We also wanted to combine slapstick humour with an impressive maths engine to ensure it is an impactful game. So we allow players to pick a side during play: either a Zombie or a Survivor. We also deliver two innovative features to the free spins round, which are designed to keep players entertained for longer. 

TG: The Microgaming Bar is a mainstay of EiG. Why does it work so well?

AMc: We’ve sponsored the show’s main bar for many years now and it works well for a number of reasons. First, it forms a central hub of the show; you’ll often walk around the event and overhear people saying “I’ll meet you at the Microgaming Bar”. So for that reason we are guaranteed footfall over the three-day event. The second reason is that a bar space allows you to have a bit of fun and bring some entertainment to the show. And that’s certainly what we have planned this year with our Zombie v Survivor themed area! 

TG: How important is EiG in Microgaming's calendar?

AMc: We use EiG as an opportunity to meet clients face-to-face and spend time with them discussing product developments and upcoming releases, as well as prospective clients. It acts as a test bed for ICE, and as soon as we leave Berlin, we’re heads down in the planning of February’s massive show.

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