How latest mobile phenomenon is boosting Mecca's brand

How latest mobile phenomenon is boosting Mecca's brand

Wednesday, July 27, 2016 Posted by Andy McCarron
Mecca Bingo is running a promotion for Pokemon GO players

Mecca Bingo is attempting to tap into the latest mobile craze with a promotion planned to help bridge the gap between its online and retail environments.

Mecca Bingo is asking players of the Pokemon GO augmented reality game to share a screenshot of any Pokemon they encounter while at a Mecca club to Facebook, Twitter or Instagram with the hashtag #MeccaPokemon for the chance to win free food and fun at the club. 

Candice Nicolakos, social media manager for Meccabingo.com, told TotallyGaming.com: "The Pokemon GO trend is sweeping the national, the globe and Mecca customers. Customers at Mecca Bingo are well used to playing a mix of games across digital and in real life so the augmented reality game is a natural next step for many of them. 

"The varied locations of our clubs and their size means that many of them are prime Pokemon hunting spots and we thought what better way to celebrate than to give enthusiasts a chance to win a night out of bingo, whilst they attempt to catch them all." 

Nicolakos explained that Mecca customers are well used to playing a mix of games across digital and in real life so Pokemon Go is a natural next step for many of them. 

The promotion runs until Sunday 31st August. 

She added: “Pokemon Go has taken the world by storm and is now officially bigger than Twitter and Tinder in terms of daily users. We wanted to see just how many creatures are waiting to be caught in our clubs across the UK. Who better to find out for us than Pokemon enthusiasts?

“To reward them for their help in discovering how many Pokemon are hiding in our Mecca clubs, we thought it was only fair to give away a daily chance to win a night out on us to one lucky Pokemon hunter.”

Totally Gaming Says: By aligning itself with the Pokemon GO phenomenon, Mecca is not only appealing to existing customers who will be naturally attracted to the game, but also to a wider adult audience which might perceive bingo as a more staid pursuit. By association, Mecca’s brand will get an uplift as a more interesting company.

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