Holyfield brings more than just celebrity to RealDealBet

Holyfield brings more than just celebrity to RealDealBet

Wednesday, June 10, 2015 Totally Gaming
Former boxer Evander Holyfield has played a key role in development

Former world heavyweight boxing champion Evander Holyfield is at the heart of a new online gaming operation that is named after the title he used during his boxing career.

RealDealBet is set to officially launch in September, offering sports betting and casino games and aimed at both professional and recreational players.

The website and mobile app has been created by sports betting solutions operator SBTech, and RealDealBet's head of operations Leo Ansel told TotallyGaming.com that Holyfield has not only brought his profile to the brand but has also played a key role in development.

“Evander was with us from the very beginning of this project,” Ansel said.  “Everything we did with this brand - its messaging, its experience - was done in cooperation with him and his team.

“We want to bring something new, fresh and inspiring, far beyond the more of the same betting and gaming offering out there. We believe the key is working closely with Evander.”

It seems that Holyfield’s presence is much more than a marketing tool, and goes beyond the many relationships between gaming companies and sporting celebrities.

While some of these prominent people may have an interest in the company they are representing, former Tottenham Hotspur football manager Harry Redknapp, when asked about the commercials he made for disgraced 666Bet, recently said: “I just did an advert for them. I don’t know anything about it at all. Not a clue.”

Ansel believes that RealDealBet has been inspired by Holyfield’s personality, and that customers will be inspired by the former boxer’s attitude.

“Evander is a true champion, a true winner," Ansel told TotallyGaming.com. "People that know him and his career would say that Evander has led them to believe everything is achievable. We wanted to bring his inspiring character into this new brand to let players know that with RealDealBet everyone can win.

“Evander and the ‘Real Deal’ title that was given to him during his career stands for honesty, simplicity and truth. This is Evander and this is what this brand will bring the sports betting and gaming arena.

“We will offer the real deal package including the best offering and product, best odds and best bonuses. Players will get maximum experience and value.”

RealDealBet, which will initially target European growth, will feature more than 60,000 sporting events a month and casino games from Microgaming, Betsoft and NetEnt.

Holyfield himself said: “We chose SBTech for their unique online and mobile offering and their revolutionary live betting platform.

“We’re going to pack a powerful punch and knock the competition sideways. Expect an unbeatable combination of competitive odds, quick payouts and a barrage of bonuses. It’s going to be the sports betting site of champions.”

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