Hills focuses on in-house development through Project Trafalgar launch

Hills focuses on in-house development through Project Trafalgar launch

Tuesday, October 13, 2015 Totally Gaming
Jamie Hart described Project Trafalgar as a "comprehensive overhaul" of Hills' digital offering

William Hill has launched a new platform that it hopes will differentiate the UK bookmaker from its gaming industry rivals.

‘Project Trafalgar’, which has taken two years to develop, manages the customer-facing end of William Hill’s websites by inserting an interface between the front-end website and the back-end engine. The company explained that the change means it will rely less on third-party developers and can focus on rapid innovation.

As well as its sites having a different feel to rivals that use similar platforms, William Hill  said Project Trafalgar will allow customers to benefit from faster betting due to seamless navigation between markets.

Jamie Hart, director of innovation and customer experience at William Hill, said: “Project Trafalgar is not a simple website redesign; instead, it is a comprehensive overhaul of our entire web architecture, with important implications for the core William Hill business – and for the innovation work of WHLabs.

“Project Trafalgar signals an important shift in our digital product offering, giving us complete control over the experience we offer our users.

“Crucially, it gives an outlet for our development talent to deploy an unprecedented velocity of change and further enhance our position as the market leader.”

William Hill will now be able to release technical updates much faster, moving from around 10 per year to multiple releases in a single day. It also said that instead of building specific applications by channel – for smartphones, tablets, desktop and retail – Project Trafalgar enables simultaneous release across all platforms.

Chief executive James Henderson said: “Project Trafalgar will give us the ability to bring our customers a faster and more stable online service, a much improved mobile experience and an enhanced in-play product range on mobile devices.

“It is going to be a huge change; it does make it faster and it’s really going to be a fantastic technology improvement.”
 

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