GVC goes in-house for casino table shake-up

GVC goes in-house for casino table shake-up

Wednesday, December 28, 2016
Mobile-first approach adopted for game development

GVC has unveiled its biggest ever update to its casino table game line-up with the launch of Blackjack Pro and European Roulette Pro.

These were created in-house, and the games are the first in a brand new ‘Pro’ series which were developed with a mobile first approach.

GVC spokesperson Jay Dossetter told TotallyGaming.com: "Over the past ten months, since the acquisition of bwin.party by GVC, we have put a huge amount of effort into improving our casino offer adding a raft of new slots content from a number of top tier suppliers. As a a vital part of the casino mix, table games were the next area we wanted to address and make our roulette and blackjack to be right be up there with the very best in the industry. With the Pro series we think we have done that.

"We want our casino offer to be a blend of premium third party games and our own unique content. We had a clear vision for what we wanted to achieve with the Pro series games and so it made total sense to control the development process and build them with our extremely talented in-house team."

He added that a mobile-first approach would be adopted for product design going forward: "In all honesty, six months ago our mobile offer was not where we wanted it to be and we have made it a key area of focus to put right. We've got a way to go yet but we've made huge strides. Everything we do now is with a mobile-first approach."

The games are being launched simultaneously in dotcom and certain regulated markets across GVC’s casino brand portfolio which includes bwin, partycasino and partypoker amongst others. As with all games that will make up the new Pro series, Blackjack Pro and European Roulette Pro have been optimised to be played as both native mobile apps and via mobile browsers as well as on traditional desktops.

There will be further games in the Pro series launched over the coming months.

European Roulette Pro allows up to three hands to be played at once and embeds instinctive game play such as ‘drag-to-bet’ touch betting. Blackjack Pro meanwhile allows for a brand new side bet option.

GVC’s chief product officer Liron Snir commented: “We are very excited about the launch of Blackjack Pro and European Roulette Pro, which are a huge step forward in our table game offer, especially on mobile. We brought in talent from across the industry in order to boost our in-house development capability and these best-in-class games demonstrate what they are capable of.”

Totally Gaming says: A mobile first policy is necessary for 2016 and beyond. By creating these new games in-house and mobile first, and with partners including bwin, partycasino and partypoker, the company is well placed to be a major player in the market for the foreseeable future.


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