Fenway signs Chinese social deal

Fenway signs Chinese social deal

Tuesday, February 28, 2017 Posted by Scott Longley
HQ Sports agreement sees launch of new social gaming offering

The founder of Fenway Games emphasised the degree to which the exposure in recent years at ICE had helped when it came to the company’s newly-announced distribution and development deal with Chinese social platform HQ Sports.

Under the terms of the agreement announced this week, Fenway Games will provide a social game version of its SnapBet product to HQ Sports’ social gaming mobile apps and platforms.

SnapPlay will provide instant gaming based on the same concept as the real-money app of predicting what will happen in a match in the next 60 seconds. The initial release will focus on the English Premier League but Fenway Games is already working on basketball and eSports versions of the app.

Speaking to TotallyGaming.com, Peter Gough, founder and chief executive at Fenway Games, said that the exposure from taking part in the GamCrowd Pitch ICE competition in 2015 and winning the ‘game to watch’ competition the subsequent year provided much needed profile when it came to discussions with potential partners.

“It definitely helped,” he said. “It gave us the bona fides for our discussions with HQ Sports and provided us with some instant credibility.”

Formed in 2016, HQ Sports is headed up by former Manchester City star Sun Jihai and is backed by China Media Capital and other investors such as social gaming giant Tencent and the Yuan Xun Fund.

Fenway will provide a social version of its instant-betting app which will be distributed via HQ Sports’ MiaoHi social sports app and its Jihai app, a match analytics and information site for sports fans and sports-lottery users. HQSports claims an audience for its content of over 400 million.

Gough said that HQ Sports were particularly keen on the fan engagement of the SnapPlay product. “They like the innovation involved,” he added. “It fits well with what they are aiming at with their apps in terms of giving football fans prediction games, videos and chat.”

Fenway also announced that David Sargeant, the founder of iGaming Ideas which has been working with Fenway Games, has joined the company as business development director. He told TotallyGaming.com that he hoped the company would be announcing further deals including real-money app distribution agreements in the UK and Europe. “There’s a buzz about the product and what it can deliver in terms of engagement with casual betters,” he said.

Totally Gaming says: The news of the HQ Sports deal is testament to the fact that though life is tough for startups in the online gambling space, there is room for innovation and companies that provide engaging products will find a ready audience. We have no doubt that this marks the beginning of a very good year for Fenway Sports.

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