FanDuel extends reach across NBA

FanDuel extends reach across NBA

Wednesday, June 24, 2015 Totally Gaming
FanDuel now has deals with almost half the NBA teams

FanDuel has celebrated the end of the NBA basketball season by signing multiyear partnerships with 13 of the US organisation’s franchises.

The daily fantasy sports operator was already the official partner of the NBA itself, having signed a four-year deal in November 2014, which included the league becoming an investor in FanDuel.

Now, 13 of the NBA’s 30 teams, including 2014-15 season finalist Cleveland Cavaliers, have agreed new deals or extensions with FanDuel, which will give the operator online and arena marketing rights as well as other benefits.

“Partnering with these NBA organisations has been an incredible asset to FanDuel’s growth and business,” said Nigel Eccles, FanDuel’s chief executive. “NBA fans comprise a younger, mobile-centric demographic, looking for new ways to engage with their favorite sport, teams and athletes throughout the duration of the season, which is exactly what they get on FanDuel.

“We’re going to keep partnering with franchises that recognize FanDuel’s ability to keep fans in their seat with their eyes glued to every game because they have a player on their fantasy team that night.”

Under the wide-ranging deals, FanDuel will gain access to various marketing assets such as in-arena digital signage, in-game promotions and digital, television and radio advertising. FanDuel will also collaborate with each team to bring unique experiences to fans, including exclusive player meet-and-greets and VIP road trips to events and games.

It is not known if there will be similar restrictions to those imposed on FanDuel’s relations with 16 NFL American football teams, with the company not allowed to use franchise logos on adverts and its website.

As well as the Cavaliers, FanDuel now has partnerships with the Atlanta Hawks, Brooklyn Nets, Charlotte Hornets, Chicago Bulls, Dallas Mavericks, Detroit Pistons, Indiana Pacers, Memphis Grizzlies, Miami Heat, Milwaukee Bucks, Orlando Magic and Utah Jazz. 
Fantasy sports rival Draftkings also has deals with several NBA teams including 2014-15 champion Golden State Warriors - who won the competition earlier this month - Los Angeles Clippers and Houston Rockets.

Jason Wexler, Memphis Grizzlies president of business operations, said: “We are excited to align ourselves with an innovative and industry-leading company like FanDuel and engage our fanbase across the Mid-South in a brand new way.

“Creating an immersive experience for fans, where they can live and breathe Grizzlies basketball, is important. Having a second-screen interaction in partnership with FanDuel that builds our fans’ daily connection to the Grizzlies will only enhance that.”

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