Can marketing investment turn Oddsium into a winner?

Can marketing investment turn Oddsium into a winner?

Friday, June 3, 2016 Totally Gaming
AddInvest Medie has invested in the sports betting app

AddInvest Medie, the technology and media investment group, has invested SEK6m (€645,500/$723,300) in Swedish sports betting application Oddsium.

Oddsium will now gain access to AddInvest’s media expertise, in addition to its portfolio of media channels. Available to download for free from Apple’s App Store, the Oddsium app offers a single login to all bookmakers within one interface as well as a voice search function to help users locate teams and leagues.

“It feels great to have AddInvest joining us at Oddsium this early on; I also view it as a testament to both our business model and product being extremely well suited to the market at this time, when businessmen of such acumen as the team behind AddInvest acknowledge the potential in Oddsium at this relatively early stage,” Oddsium founder and managing director Krister Malm said.

Johan Kalling, founder of AddInvest, added: “With the enormous potential for global development we see in Oddsium, we are most pleased to contribute with both financial and intellectual capital in the form of knowledge and experience, and of course our network, to ensure Oddsium gets the best possible start regarding media.”

TotallyGaming.com says: “The addition of funding and expertise is a major benefit to any operation, and this could be a game-changer for Oddsium.”

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