Blueprint’s Endemol link opens up entertainment brands gateway

Blueprint’s Endemol link opens up entertainment brands gateway

Thursday, March 19, 2015

Blueprint Gaming’s managing director for digital gaming, Matt Cole, has told TotallyGaming.com that the game supplier is hoping to bring more big-brand offerings to the market soon after signing a deal with Endemol Games.

Under the agreement, the two companies will work together to create a series of new online and mobile slots games based on Endemol’s brands and third-party licences.

The deal includes the forthcoming launch of a new slot game based on the Austin Powers film franchise, which Endemol recently licensed from Warner Bros. Consumer Products.

The two parties have already collaborated on Deal or No Deal Dream Factory, which premiered on Paddy Power earlier this month.

“Partnering with Endemol Games gives us access to a brilliant portfolio of entertainment brands,” Cole told TotallyGaming.com. “It seemed like a natural fit for our company as we are both very active in this space.

“As well as Austin Powers and Deal or No Deal Dream Factory, we’re already discussing games based on other brands which will launch in due course.

“Blueprint Gaming have a great reputation in the industry for compelling game development and we are increasingly supplying the market via RGS.

“Both of these areas have fitted well in the partnership with Endemol Games who have been active in the market for some time and have an outstanding portfolio of entertainment brands.”

Endemol Games has worked with brands such as Pointless, The Million Pound Drop, Total Wipeout, Big Brother, Golden Balls and Fear Factor. It has produced games in the slots, fixed odds, scratch cards, bingo and mini games categories in the UK and internationally.

Owain Walbyoff, managing director of Endemol Games, said: “Blueprint Gaming is renowned for its ability to develop games with fantastic features and compelling game mechanics.

“Combining our popular entertainment brands with Blueprint’s ability to deliver great games makes for a winning partnership.”

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