BetVictor to use Fresh8 to supercharge its digital marketing

BetVictor to use Fresh8 to supercharge its digital marketing

Friday, December 23, 2016
EiG 2014 Launchpad winner secures new deal

Leading Gibraltar based betting operator BetVictor has announced a technology deal with Fresh8 Gaming - the adtech company dedicated to the sports betting industry.

The deal will power all BetVictor's programmatic and publisher marketing channels allowing BetVictor to utilise the automated Fresh8 ad product to deliver any market, any sport across any mobile, app and desktop platform.

The Fresh8 product builds ads automatically and in real time - contextual to the live betting product, the content the ad is displayed with, and the customer reading the content. This means all BetVictor ads will be optimised for every impression.

Speaking to TotallyGaming.com, a spokesperson for Fresh8 predicted the Fresh8 product will become a key acquisition and retention tool for BetVictor, as the leading operator looks to better leverage digital campaigns through its media partnerships with the likes of LiveScore.com and Dugout.com.

BetVictor will also leverage Fresh8's integration with Income Access, changing the way BetVictor approaches affiliate marketing with scalable, dynamic ads, covering enhanced odds and in-play product across every affiliate slot.

The deal will see Fresh8 and BetVictor collaborate across 2017 with exciting product releases in dynamic landing pages across PPC, social media, affiliate and display channels.

Fresh8 Gaming won the Startup Launchpad competition at EiG in Berlin in 2014 and this deal sees its continued expansion after that notable success.

Lars Fulle, Head of Marketing at BetVictor, commented: “We looked at several ad-tech platforms and have found the Fresh8 approach to be unique, simple and innovative. Not only do they remove many manual tad building tasks, they also enable us to serve personalised advertising content, maximising efficiency from all our digital marketing spend.”

Andrew Sharland, MD at Fresh8 Gaming, added: “We are delighted BetVictor see the potential in our gambling focused ad-tech platform. They have the exact profile of the forward thinking, digitally focused operator that we want to partner with. We can't wait to work with them. We will decrease their acquisition costs while maximising customer revenue. We are excited to collaborate with BetVictor with a plan throughout 2017 to deliver a very exciting product roadmap.”

Totally Gaming says: Fresh8 has come a long way since winning the EiG Start-up Launchpad a couple of years ago and this sort of blue ship partner underlines the potential of the product. BetVictor is one of the more innovative operators in the space and if it believes Fresh8 can boost its in-play capabilities among affiliates then it is no surprise it has brokered this partnership.

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