World Lottery Association breakthrough for Quickspin

World Lottery Association breakthrough for Quickspin

Friday, April 8, 2016 Totally Gaming
Landmark deal announced with Danske Spil

Quickspin has secured its first partnership with a member of the World Lottery Association (WLA) by entering into an agreement with Danish operator Danske Spil.

Under the deal, Quickspin will provide Danske Spil’s Vegas.dk brand with a range of content such as popular slot titles ‘Second Strike’, ‘Genie’s Touch’ and ‘Big Bad Wolf’. Games will be made available to customers across the regulated Danish market.

The agreement will also cover Quickspin’s selection of various promotional tools, which include a unique feature trigger as well as free rounds across its portfolio of games.

Søren Schneider, head of product for poker, casino and games at Danske Spil, praised the quality of content on offer from Quickspin, stating that the games will help the Vegas.dk brand improve its overall player experience.

“Quickspin’s engaging games and innovative promotional capabilities perfectly complement our continuing mission to create the ultimate modern casino experience,” Schneider said.

The deal represents a significant milestone in the lottery sector for Quickspin.

Daniel Lindberg, chief executive of Quickspin, was also optimistic about the deal, saying that linking up with an easily recognisable brand such as Danske Spil will support the company’s growth moving forward.

He added: “Danske Spil is one of the most respected names in our industry, and this deal is further proof that our comprehensive platform and gaming offer holds appeal to operators across the board, including some of the world’s most successful lotteries.”

TotallyGaming.com says:

The decision by Danske Spil to link up with Quickspin could have a major impact on the slot supplier’s future. The WLA represents lotteries and gaming organisations in over 80 countries across six continents, with member revenues in excess of $200bn (€275.7bn). With Dankse Spil already signed up, the door is now ajar to other operators.

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