Scientific scoops instant win in Belgium

Scientific scoops instant win in Belgium

Wednesday, June 1, 2016
The lottery operator has achieved success across Europe

Scientific Games has said that its success across Europe helped it win the contract to become the new supplier of instant win lottery games in Belgium.

The company said its major role in boosting the vertical’s sales growth by 31 per cent between 2009 to 2014 in markets across the continent was the reason it was selected by Loterie Nationale Belgium to design and manufacture the games in a one-year contract that could be extended until 2020.

Scientific added that it has already triggered “exceptionally strong performances” of instant win games in Italy, UK, France, Portugal, Hungary and Lithuania, and now hopes to repeat that success in Belgium.

"Instant products, often supported by interactive second-chance drawings on mobile and web, continue to be the largest year-on-year revenue growth for lotteries in many jurisdictions around the world,” said John Schulz, Scientific Games’ senior vice president (global instant products).

“Our expertise with instant games is unrivalled, and we believe we can empower Loterie Nationale with the analytics, strategy and creativity to entertain Belgian players and grow sales."

As part of the deal, Scientific will also provide Belgium’s lottery operator with consumer marketing support guided by its global best practices.

Jannie Haek, of Loterie Nationale, added: "One of the primary reasons we selected Scientific Games is the results experienced by several other major lotteries in Europe with instant game products. We believe that Scientific Games' consumer insights, marketing strategies and the innovation they are bringing to instant games will be a means to entertain our players and grow revenues for Loterie Nationale." says: “The instant win vertical has soared in recent years and is now estimated to be worth an incredible $80.4bn (€72bn) globally. Scientific has helped to propel the sector, and was perhaps the obvious choice for Belgium’s Loterie Nationale.”


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