New Pariplay partnership for “versatile” Twelve40 platform

New Pariplay partnership for “versatile” Twelve40 platform

Friday, November 10, 2017 Posted by Luke Massey
Twelve40 will integrate popular Pariplay titles into its white label platform

Twelve40 has announced Pariplay as the latest major partner for its “versatile” turnkey lottery and instant win gaming solution.

The Jersey-regulated provider has signed a significant commercial agreement that will see it integrate Pariplay titles such as Asteroids, Fire vs Ice and Rio Bingo into its white label platform.

Andy Jarrett, CEO of Twelve40, told “This landmark agreement with Pariplay represents an exciting expansion of the content we offer to our operating partners.

“Through our complete turnkey platform solution, we can deliver high-quality, tailored solutions to a wide selection of partners, including white labels, online and paper ticketed operators.

“We constantly strive to provide these partners with the freshest and most innovative games, and integrating a supplier as respected as Pariplay is a big step in the right direction.”

Twelve40 combines content integration deals like this by powering worldwide operators including AfroMillionsLotto and Loto System in Mexico with its turnkey lottery solution.

Starting with an N1 billion draw on 18 October, AfroMillionsLotto is a twice-weekly draw, launched by Ofertas365 and the League Management Company (LMC) for Nigerian football clubs this summer, featuring bigger jackpots than all other lotteries in Nigeria combined.

Jarrett continued: “We played an integral part in the launch of AfroMillionsLotto, providing operator Ofertas365 with our platform and a range of instant win games, as well as building a bespoke website.

“The lottery and instant win market across Africa holds great potential, and we are proud to assist operators like Ofertas365 in unlocking that potential through our powerful and versatile platform.”

Totally Gaming says: Pariplay Managing Director Adrian Bailey hailed Twelve40’s global aspirations after signing this content integration deal, which will see Pariplay’s popular titles made available on Twelve40’s white label platform and content solutions.

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