MyLotto24 targets €700 million Irish market for new lottery business

MyLotto24 targets €700 million Irish market for new lottery business

Wednesday, April 5, 2017
MyLotto24 has launched its lottery platform in Ireland via Tipp24.ie

MyLotto24 has kicked off a new international strategy by launching its scalable online lottery platform in Ireland via Tipp24.ie.

Having obtained an Irish licence in 2016, MyLotto24 has identified the Emerald isle as a primary focus for its internationalisation strategy of expanding into new marketable territories.

MyLotto24 Ltd is a fully consolidated minority shareholding of ZEAL Network SE, a market leader for lottery games in Europe having amassed more than 2.4 million customers. With up to 100,000 winners a week, the company has paid out €1.5 billion in prizes since its foundation in 1999.

Registered users on the mobile-focused Tipp24.ie will be able to place bets on lotteries around the world, including the EuroMillions, EuroJackpot and German Lotto, with the company guaranteeing to match the prize amounts and jackpots on offer in those draws.

Allan Turner, Country Manager for MyLotto24 in Ireland, told TotallyGaming.com: "We are very happy to announce the launch of www.tipp24.ie in the Irish market this week. Lotto is a much-loved product in the Emerald Isle and so we felt that we wanted to provide a great lotto betting product for them.”

Totally Gaming says: Tipp24 arrives in Ireland with the backing of a British Lions rugby star. Sean O’Brien has hailed the “huge amount of choice” that the brand will bring to an Irish lottery market that is already worth an estimated €700 million. The market is ideal for MyLotto24 because it is characterised by very high per-capita lottery sales and high online penetration.

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