LOT.TO extends Nigerian deal

LOT.TO extends Nigerian deal

Wednesday, December 6, 2017 Posted by Joseph Streeter
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Western Lotto has been buoyed by a strong start to trading in Nigeria

UK-based LOT.TO has extended its deal to power Nigeria’s mobile-first lottery company, Western Lotto, after a hugely successful debut launch that saw over 200,000 players sign up in the first four months alone.

Western Lotto, which operates on LOT.TO’s iLottery platform, has ambitions to bring new lotto games to many African countries and has been buoyed by a stellar start to trading in Nigeria.

Rob Lawson, head of customer success at LOT.TO, told TotallyGaming.com: "Western Lotto has huge potential for growth in Africa's most populous nation, where there is an insatiable demand for accessible and fun gaming products. We see this partnership as a key building block in the rollout of the LOT.TO platform and brand as we seek to build new partnerships around the world."

Despite having such a large populace, with almost 200 million people (and 70 percent aged under 35), the mobile lottery sector in Nigeria has remained relatively under-developed. Western Lotto is aiming to change that with an impressive marketing machine and a roster of brand ambassadors that includes Nigerian superstars Tuface, Olamide and Ramsey Nuoah.

Lawson commented: “Lots of people say that Africa has potential, but the truth is, that Africa is here right now, the demand for high quality lottery and gaming content has never been higher, and, together with our wonderful partners in Western Lotto, we are developing games that offer truly life-changing prizes, whilst remaining affordable and accessible for all Nigerians – and are great fun too.

Yomi Ogunfowora, managing director of Western Lotto said: “We looked at many prospective B2B lottery providers to help bring the world’s richest lotteries to Nigeria, and LOT.TO stood out, both in terms of their technology and the operational know-how they possess as a team, they have worked hard with us to deliver the right lotteries for the Nigerian market and this effort has truly paid off, as the initial player numbers clearly show.”

Licensed by the UK Gambling Commission, LOT.TO is a digital specialist and B2B lottery partner of some of the biggest regulated gambling companies in the world. Lotteries accounted for 30% of the $635bn global gaming market in 2016, making them by far the largest vertical in gaming.

Totally Gaming says: The growth of LOT.TO into the Nigerian market is a significant step in Western lotto’s growth in Africa. Furthermore, with a successful start trading in Nigeria, it's evident that the operator has the games, products and prizes in places to take advantage of the gap in the market in Africa.

 
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