Loto-Quebec targets mobile with OpenBet partnership

Loto-Quebec targets mobile with OpenBet partnership

Thursday, May 26, 2016 Totally Gaming
Quebec is set for major gaming reforms in the coming months

Loto-Quebec has revealed that mobile ambitions were key to it signing a new three-year software deal with OpenBet.

The Canadian state’s lottery said it chose to renew and expand its deal with OpenBet because of the platform provider’s “continued strength and flexibility of its solution, delivery timeframes and content library, alongside its ability to empower a genuine omni-channel experience across all products”. Loto-Quebec’s Espace Jeux mobile offering, which was launched towards the end of 2015, will be powered by OpenBet.

The operator added that the new agreement will aid its growth strategy around convergence and is designed to support the planned changes to regulation within the province.

"OpenBet was the clear choice for us to bring our mobile casino to market; the company has a stand-out omni-channel vision and long-term strategy," said Loto-Quebec's Espace Jeux general manager Luc Morin. "Partnering with OpenBet allows us to seamlessly join up our new, innovative mobile offering with our existing product portfolio, maximising the player experience across all environments."

In its most recent trading results, Loto‑Québec reported growth for a third successive quarter in the three months to the end of December 2015. Revenues reached Can$901.6m (€622.2m/$696.1m), a year-on-year increase of 12 per cent, while net income grew by 27 per cent to Can$328.2m. 

OpenBet chief executive Jeremy Thompson-Hill said: "Our ongoing work with Loto-Quebec endorses OpenBet's credentials as a highly compliant, reliable and trusted business-to-government supplier. We are proud to continue to develop our relationship with such an important gaming institution against the backdrop of the biggest change in regulation that the province has seen in recent years.

"Omni-channel product development is at the heart of the OpenBet strategy, and the launch of the mobile portal has been a fantastic development – I am excited to see it live in the province."

TotallyGaming.com says: “With a bill that would allow IP blocking of non-government gaming sites progressing through the legislature, this deal is further evidence that Loto-Quebec is moving forward with confidence.”

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