Industry first: IWG enters physical instant-win sector

Industry first: IWG enters physical instant-win sector

Wednesday, June 21, 2017
Cash Buster has become first ever digital instant-win game to be created for the retail sector

IWG, a leading supplier of online lottery games, has developed its first ever physical instant-win title, with Canada’s Loto-Québec becoming the first to market the new product.

The new physical game is based on the supplier’s hugely popular Cash Buster title – one of the most successful online instant-win games in the lottery space.

This launch marks the first time IWG has developed one of its digital titles into a physical form, and the company plans to roll out similar products to a number of its other partners.

The supplier also has plans to develop other hits such as Mayan Bonus, Cash Buster Towers and Super Gem Blaster into the same physical format.

“Turning an online instant win game into a physical version has never been done before – it’s usually the other way around,” Rhydian Fisher, CEO at IWG, told TotallyGaming.com.

“However, following the success of Cash Buster with Loto-Québec and other operators, it became a no-brainer for us to make the transition. Now we’ve developed our first physical game, we expect many more of our popular titles to follow suit in the months ahead.”

Clément Aubin, online product team manager at Loto-Québec, added: “Cash Buster has proven to be hugely popular with our online customers, and it made perfect sense for us to offer the same game to our retail players.

“We have a great working relationship with IWG, and they have been extremely helpful in delivering this unique product for our customers. I’m sure it will be as big a hit for the retail sector as it has been online.”

IWG has provided a full online instant-win service to lotteries for over 15 years, producing more than 250 high quality games. The company now also offers its content to commercial brands including GVC, Rank Group and 888.

Totally Gaming says: Land-based gaming and lottery operators have long been exploring opportunities in the online sector, and many iconic brands have been successfully ported to the digital space. IWG’s latest agreement with Loto-Québec marks a ground-breaking development for the industry, and the availability of Cash Buster in a physical format will open up an entirely new audience for this popular instant-win title.

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